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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Hands Full

By Charles Martin | February 26, 2009

There was a great food establishment that I worked for that taught one basic tenet that probably evolved from something in the Navy or other military branch.

Hands Full.

The basic idea is that when you’re moving from one end of a work space to another (kitchen to restaurant floor) that you’d never be empty handed.  And we never were.  Unless the operation was closed and two night owls were gazing over a 2-hour dessert, no one went anywhere onto (or from) that floor empty handed.  The idea of bee-lining all night with one drink or plate after another gets old and tiresome in about three minutes.  Full hands kill bees.

This is a great habit that I teach and use at home with the kids (always going to their rooms with laundry or sports crap or…) but also for my work habits in the office.  In other words, if you can move from project to project and task to task with a “full” idea of how to approach it, you’ll fare better. If your office is always in flux but still in order, you’ll also have a better chance of succeeding.  I find this makes things roll faster and I get more done.  The notion also plays well into a well-rounded multi-tasking work environment.

Topics: Greats in business | No Comments »

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