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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Hands Full

By Charles Martin | February 26, 2009

There was a great food establishment that I worked for that taught one basic tenet that probably evolved from something in the Navy or other military branch.

Hands Full.

The basic idea is that when you’re moving from one end of a work space to another (kitchen to restaurant floor) that you’d never be empty handed.  And we never were.  Unless the operation was closed and two night owls were gazing over a 2-hour dessert, no one went anywhere onto (or from) that floor empty handed.  The idea of bee-lining all night with one drink or plate after another gets old and tiresome in about three minutes.  Full hands kill bees.

This is a great habit that I teach and use at home with the kids (always going to their rooms with laundry or sports crap or…) but also for my work habits in the office.  In other words, if you can move from project to project and task to task with a “full” idea of how to approach it, you’ll fare better. If your office is always in flux but still in order, you’ll also have a better chance of succeeding.  I find this makes things roll faster and I get more done.  The notion also plays well into a well-rounded multi-tasking work environment.

Topics: Greats in business | No Comments »

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