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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for February, 2009

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Coldplay Rules and Don Draper’s Marketing Prowess

Monday, February 9th, 2009

If you saw the 60 minutes piece on the HH’s favorite band Coldplay, you saw a closeup of their band “rules” – or at least the rules to album making sanity for a giant band.  Judging by the drek of The Fray’s new one (and 16 tracks to boot), they don’t have any rules. There’s [...]

That’s funny… I don’t need your opinion

Saturday, February 7th, 2009

As the HH is ready to delve into Feedback 3.0 soon, it’s funny to see that the old process of response/input marketing has really lost its luster.  I mean, do we, coffee drinkers of the New America, really think Eight O’Clock Coffee is the bomb?  Doubt it.  Peets was burnt?  These folks don’t agree.  There [...]

Let’s Help Lorrie Out

Wednesday, February 4th, 2009

[UPDATE (2/7-10am)! -- You did good!  We will send a couple hundred to Lorrie early next week.  If I get any responses from her, I'll send them to you.  Keep hitting the donate button throughout the weekend if you can! UPDATE (2/5-10am)! -- Money continues to grace my inbox!  You all will have awesome days and the [...]

Texter in chief

Wednesday, February 4th, 2009

A good one from Matt Bai Wouldn’t you love to know what Obama’s typing? Is a president with a BlackBerry on his belt really just like the rest of us? From the leaked e-mails of Barack Obama: 7:58 a.m. To: Michelle Obama From: BHO In line at Starbucks. Oh wait, they’re waving me to the front. Nice. More later. [...]

Virtuous

Monday, February 2nd, 2009

This from Frank Lloyd Wright Love = Virtue of the heart Sincerity = Virtue of the mind Courage = Virtue of the spirit Decision = Virtue of the will Think about it.

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