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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Mississippi State Hispanic Opinion Survey

By Charles Martin | March 3, 2009

I just got a call from a nice lady in Starkville, MS.  She was at the University of Mississippi.  They are doing a survey that asks questions about Americans and their love of (or not of) Hispanics.  The survey lasted 15 minutes.  A lot longer than you would have held on.  I was about to quit a few times.  I’m glad I stayed.

After the survey, which was full of what the interviewer and I deemed “racist sounding” questions (“Do you denote Hispanics by their facial features, their clothing, their cars or…”) but actually GOOD questions, I asked her details about what she was hearing.  She said the survey was sponsored by Mississippi State and The University of Mexico City.  She also said they had 1500 calls to make and that 600 had answered.  I was expecting (coming from my stereotype of what a Southerner might answer… see we all have them) that she’d say it was OK that most Americans are racist but she said they weren’t.  She said the numerous questions that ask if you’ve been displaced by a Hispanic worker or if the government was doing enough on these “bad guys” were answered in better than higher moral terms.  That pleased me greatly.

I told her that my “employees” like Santiago the garden expert were probably some of the finest human beings I’ve encountered in my 43 years.  Finer than dignitaries in big cities.  Finer than a few priests I’ve met.  I don’t usually use the Hothead pulpit for politics but I hope our country can figure out how to finally handle the workers that really do want to do a better job.  Santiago loves my place.  I see it in his eyes and how he sees the same tiny blade of grass out of place like I do. He’s always early to work.  He stays outside without lunch or water (which I offer a lot) and he can’t stand sitting at home when his wife is at work on the weekend.  He wants to work.  Period.  I’m certain that his beginning place is not as “neat” as my place, but I bet you’d feel as if it was if you went there.

Oh… and by the way, no Caucasian workers laid off from local jobs have asked Santiago to take over the gritty job he does out in the heat every day for a big landscape firm.  I doubt they ever will.

Topics: Greats in business, New S*it | No Comments »

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