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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for March 9th, 2009

Fedex’s Free Resume Offer — no thanks

Monday, March 9th, 2009

What’s wrong with this picture? FedEx announced today that they will print 25 resumes for free for any job seeker so in need. As discussed before, the resume is dying a slow death. The idea of sending the information electronically or through the long tail (like how this blog basically represents who I am) is [...]

Charity/Giving : Why we do what we do

Monday, March 9th, 2009

Thinking lately on the legs of success with some university guy stuff, why we do what we do?  “Beacause it’s right” ? What’s right? “Because God tells me to do it” ? “Guilt”? The reasons are interesting to me.  I’m motivated by the interesting metrics of it.  The calculations of it.  Drop a seed and [...]

Letter from Lorrie Tucker

Monday, March 9th, 2009

For all that donated to Lorrie’s cause, I give you this.  Good work guys.  Please replace my name with yours as you read it.  Now… wasn’t that better than the $5 donut you bought today?  I’m working on a new recipient idea and will put that out soon.  Stay tuned.