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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for April, 2009

« Previous Entries

Doing what needs to be done

Wednesday, April 29th, 2009

How many of you are out there right now procrastinating your next move? I am. It’s very high time to make the next move.  Life is precious.  The people you truly love are only here for a short time. Move on it now.  Move on it to better their world and yours.

Sales as a professional profession

Monday, April 27th, 2009

Great piece sent over by @bcbcbc today from the New York Times and Ben Stein on salespeople and their craft. Agree all around. Sales guys rule. We’ve always known we’re in the catbird seat. We suffer the pain for a company in wait.  We live the crush of a never-ending sales cycle that basically ends [...]

Chipotle is aces with equal opportunity

Monday, April 20th, 2009

As I’ve ranted on a bad website ordering process by Chipotle, I wanted to give fair share to a good experience I had at an LA area store today. The experience wasn’t really an experience but I met a general manager today that chatted me up.  This guy we’ll call Jack told me he started [...]

Don’t you just love the “small” guy?

Thursday, April 16th, 2009

I saw this in a daily report I get on the goings on in the digital world.  Notice that it says AT&T is looking to extend… not the other way around.  Big telco needs a friend.  Isn’t it fuzzy and sad?  I love the fact that Apple probably has EVERY major telco on their door [...]

What’s inside matters most

Wednesday, April 15th, 2009

You’ve all seen the clip from Britain’s Got Talent 2009.  Susan Boyle shows us that talent and beauty comes from all kinds of places within your soul.  I also like her number 4321.  Nice countdown to a wonderful performance.

3/50 Project

Saturday, April 11th, 2009

Seth tells us about a great new effort by a Minnesota businesswoman to save Main Street.  Very cool.

Just let it go

Thursday, April 9th, 2009

Going back to what I said about the universe taking it away — one of the items I sold on craigslist for $15 and paid $9 to ship was disputed on paypal as “non received”. The challenge hits us in life a lot. Do we stand up for ourselves and fight the $15 battle?  Or, [...]

Coldplay’s Best Yet

Wednesday, April 8th, 2009

This is the hothead post of the year. I’m moved each time I watch this.  The kids groovin’ make me think that world actually has a future beyond TARP, Al-yamama, or AIG.  I would love to go in that room and hug each and every singer.  Look at how into it they are.  You can’t [...]

It’s not about you

Saturday, April 4th, 2009

Just a quick post. Had a random home item that I’d been trying to hammer on craigslist for a measly $20. No sale.  No sale. No sale.  My only requirement was that it couldn’t go into a landfill. Offered it to Santiago today and his wife will now use it for food delivery to her [...]

Chipotle’s new online ordering falls short

Saturday, April 4th, 2009

I ordered last night from Chipotle’s new online ordering system.  We love their food.  It’s always good. Simple, but good.  It’s a nice respite from the usual Friday night Mexican restaurant fare.  No margies though. I ordered online by going through a simple interface that let me name each order for the appropriate person. I [...]

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