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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Red Box proves analog marketing can work

By Charles Martin | April 2, 2009

I tried Red Box the other day.

Where was this when we needed it 15 years ago.  I bet they could have knocked a great deal of Netflix’s demo out of the park if they had.  I also bet Netflix picks this company up some day.

Its perfect for the new economy.  If you’re in grocery as much I am, it’s not too bad to stop and get the vid you want on the fly.  Sure, it’s not all the movies you’d get online, but it fills a need that a lot of people with kids have, which is what I used it for.

Topics: Greats in business, New S*it | No Comments »

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