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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Just let it go

By Charles Martin | April 9, 2009

Going back to what I said about the universe taking it away — one of the items I sold on craigslist for $15 and paid $9 to ship was disputed on paypal as “non received”.

The challenge hits us in life a lot.

Do we stand up for ourselves and fight the $15 battle?  Or, do we acquiesce and let the people be the people and languish in their fifteen dollar grief while getting what they want?

I started to choose the former but after more than 30 minutes on dispute file creation and almost making my nice UPS store manager angry, I’m done.  This little battle really divides the sane from the embattled.  The process that this person used to reason and balance his day with is no different than a hundred taliban readying another blast.  His life is off track.  His world is very small.  I wish I could meet him so he’d see that I’m just like him — wanting to clean my closet so others can partake.  His closet has more webs possibly, but we have commonalities just the same.

Sure, you say it’s only $15.  The truth is that it’s a principle thing at $15 or $15,000.   Some of the battles are worth it.  Some you just figure you can screw up your life or you can  Move On Dot Junk.

Topics: Odd file | No Comments »

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