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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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What does your Pandora station list say about you?

By Charles Martin | June 1, 2009

Pandora.  The great elixir of radio-dom.  If this thing ever gets on your car radio, Sirius is toast.  Siriusly.

I’m noticing that my Pandora station list is starting to look like a large Arkansas family with different teeth missing but still the same gene mapping.  I have found that what Pandora purports to do — find your melody sweet spot — it sort of does too well.

I mean, I try to even put up some heavy metal only to find I like softer heavy metal.  What gives?

I put up classical alongside my Coldplay and Sia, but turns out it starts playing more melodies like my other stations.  Could it be that Pandora is dipping into my psyche without me knowing it?  I realize that they have a quick mix function but this isn’t what I’m speaking of.

My station line up says I’m a puss.  Oh well.  At least I can sing the entire Hotel California without missing a beat.

Here’s an idea.  Pre-interview or pre-sales call… if we were able to out-load our PSL or Pandora Station List to someone, then you might find that your musical synergies work with your perspective clients or bosses (or girlfriends).  In fact, I am working on a project right now where we take the Pandora model and apply it to matching you with good child care.  I believe this is just the beginning of us finding more overlapping synergies with our day-to-day partners.  After all, everything you do in life can be melted down to a few digits of science.

Doesn’t that make you all fuzzy and paranoid?

And btw, if you saw my tweet, I am in for $36 on the Pandora One.  That, along with the Boxee hack for APTV and I’m one Pandora fool.

Topics: Big biz, Read this, Tech | No Comments »

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