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Charles L Martin's Blog






Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for August, 2009

September is make up month

Monday, August 31st, 2009

The great Coldplay song “Swallowed in the Sea” reminds me that I wanted to post to all of the HH readers and suggest we all go out and make up with someone that we’ve cut off or ousted from our lives.  Recently.  A long time ago.
Rebuild the bridge the way you want.  Just enough to [...]

Something great is about to happen to restaurants in LA

Tuesday, August 25th, 2009

@culinaryfreedom is the new, hot, thing.  I can’t tell you much more but keep your eyes and ears on this space along with Twitter.  Soon, everyone will be naming their own price.

The mods have it

Thursday, August 20th, 2009

I worked a mod the other day for a friend of a friend of a friend and low and behold you CAN not pay your mortgage for 13 months and get away with it.  Not only that, we were successful in getting new terms after this with the standard 3 mo. forbearance.  I’m certainly not [...]

There’s good news for runner’s knees

Wednesday, August 12th, 2009

The NY Times reports about a new study that says runner’s knees may be in good shape for the future after all.  That makes me feel all the more better.  The key is not getting an injury in the first place.  I think staying away from trail running is probably one idea.

Hothead’s Examiner Page is Now Live

Thursday, August 6th, 2009

The Hothead was hired by Examiner.com recently to write on the auto dealer business.  Here’s my first article and it’s on what else? Cash for Clunkers.
If you have any story ideas related to auto dealers or car sales, please forward them to me.
-HH

Sales is a lot about organization…

Monday, August 3rd, 2009

… especially as it relates to your prospect.
I’ve been chasing sales all month pretty hard and the ones that didn’t stick really came down to organization.  It’s silly that this one premise is a road block but it really is.
The calls I make as a cold-caller are always about trying to find the right time [...]