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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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    • Archive for October, 2009

    “Rush” to pay it forward

    Saturday, October 24th, 2009

    I just ran the requisite 3 miles this morning.  My shoes felt like 25 pound barbells tied to my feet.  Definitely not getting enough TLC on the running game.  But will.
    I loaded up the ipod with new (old) Rush that I hadn’t really examined since maybe junior high.  That’s what we called middle school when [...]

    There’s life for sellers

    Friday, October 9th, 2009

    Seth’s good post reminds us sellers that we’ll always be valuable.
    Good weekend to you.

    Great marketing for bad brands

    Tuesday, October 6th, 2009

    I am recently jazzed and amused about bad brands that have good marketing.  I hope that some of the big guys can pick up some ideas and get their products moving through the channel.  Here are a few amusements I find today.
    Platinum:
    Natural Light Beer : Natty ads.  “Natta Boy” — “what someone says to the [...]