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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for October, 2009

“Rush” to pay it forward

Saturday, October 24th, 2009

I just ran the requisite 3 miles this morning.  My shoes felt like 25 pound barbells tied to my feet.  Definitely not getting enough TLC on the running game.  But will. I loaded up the ipod with new (old) Rush that I hadn’t really examined since maybe junior high.  That’s what we called middle school [...]

There’s life for sellers

Friday, October 9th, 2009

Seth’s good post reminds us sellers that we’ll always be valuable. Good weekend to you.

Great marketing for bad brands

Tuesday, October 6th, 2009

I am recently jazzed and amused about bad brands that have good marketing.  I hope that some of the big guys can pick up some ideas and get their products moving through the channel.  Here are a few amusements I find today. Platinum: Natural Light Beer : Natty ads.  “Natta Boy” — “what someone says [...]