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Charles L Martin's Blog






Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for December, 2009

Notes for the new year

Tuesday, December 29th, 2009

Notes for the new year:

Change morning routine completely.  Feed the cat backwards.  Delay the first coffee.  Not check my bank balance before 8. Read the daily business digest and reflect on how it works into my future.
Choose and complete my fourth marathon. Maybe with Johnny Lassig?
Break PR of 3:58 and make it 3:43.
See Jamie Cullum [...]

What Matters Now

Tuesday, December 15th, 2009

Here is a link to a very good e-book by Seth Godin and friends.  Read it and pass on!

It’s the small stuff

Monday, December 14th, 2009

As we approach the end of this long chapter called 2009, let’s remember it’s the small stuff that makes it worthwhile. 
Diamonds are small for a reason.  Grains of sand make a mountain. 
Our kid’s dumbest act or sound or saying is the thing we laugh the longest about.
We forget this as urban-freaked humans in our new Audi Autos [...]

Are you unemployed or just not interested?

Wednesday, December 9th, 2009

Here’s an interesting one from someone that is usually pretty lenient on others.
Since 2006 we’ve had a service put up lights in our front yard for the Christmas season.  It’s not a company really — just Bill and his crew.  They did a marvelous job and Bill would always call a few days after Thanksgiving [...]

Reversing mistakes

Tuesday, December 8th, 2009

I take no credit for this dialogue about reversing mistakes in conversation, but I think it’s really useful.  If you’re not hooked up to Harvard Business Review’s once in a while blog report, you should jump on.  I hope you do.

Rembering it IS you

Wednesday, December 2nd, 2009

I was reminded that a deal wasn’t working out yesterday because it was ME.
I might not have done anything directly and definable as “wrong”.
But it was ME that couldn’t get past the roadblocks.   Roadblocks in our dealings with others are personality based usually.  We all bring the last 99.999% of our lives to every meeting/phone [...]