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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Sometimes “normal” is good enough

By Charles Martin | January 4, 2010

I liked this post on NPR.  The last line strikes me in this, the first business day of the new year.  With all of my notes on the near future and what I’d like to accomplish, I have to remember that what Ben says is true:  ”… sometimes, just normal is good enough.”  

It’s good to appreciate the “stuff” you already have and the accomplishments you’ve already made.  Don’t let the new year stress you out.  It’s your race.  No one else’s.

Topics: Mind and Planet | No Comments »

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