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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Toyota recall

By Charles Martin | February 3, 2010

C’mon guys!

Why do you stupid Americans make it so easy for the Hothead?

This wholesale bailing on Toyota as a country has got to stop!

First things first:

The fact that we all of a sudden buy American cars because Toyota has a massive recall is call for an examination of our complete process of capitalism.  GM up 14%.  Ford up 25%.  Toyota down 16%.  Whatever the numbers -… so, tell me, we RUN to the domestics we wouldn’t buy in November because Toyota stumbles?  This wreaks of NFL+NBA+MLB+Olympic Over-board American competitive overload.  The yanks don’t build em so hot – and that’s OK last year (and oh btw, we won’t buy them so much they’ll go bankrupt), but when the guys from across the Pacific stumble, we run into the streets to our nearest Chevy dealer?  C’mon!

Are we living in 1949?  The war is over.  Ike is coming on stage.  We hate the Japs.

Are you kidding me?

Toyota still builds a great car.  Have you seen the clips on mega-TV of Toyota City?  They BLEED Camrys. When’s the last time we had a good clip on TV of Detroit?  And don’t blame Toyota or other foreign jobs (as my dad would have called them).  Detroit sold us a bill of goods for more than  20 years, maybe 30 and Toyota is to blame for their demise?  You bought Toyotas and Nissans folks! Not the country of Chile!

In fact, their AMERICAN Toyota jobs will be effected if this recall continues beyond it’s apparent nadir.  You shouldn’t wish it so badly.  Toyota jobs mean mega-more in a 12% unemployment economy.

Let’s all take a breath and relax.  After all, we all know someone that gets into a 10 cent accident and it becomes a hundred-thousand dollar or million-dollar ordeal and if you listen to the media, they are saying it’s gonna be a bloodbath!  So, if some accelerator pedals stuck – or are sticking (and my mother-in-law could be a candidate with her crashed 08 Camry) – how many will result in death and dismemberment?   Probably 1%, maybe 2.  According to the folks that know the details, it will MAYBE kill a few folks.  MAYBE.  I’m sorry for those that may suffer but it’s not going to amount to much.

I remember when the crappy saddle gas tanks of the Chevy pickup trucks of yore (and of my teenage driving age) blew up daily.  I remember the Pinto.  And I can top that — I DROVE A PINTO!  We didn’t run FROM the Pinto.  We bought one!  The Pinto was an embarrassment for Ford, but they continued on just fine.

Transpo Secretary’s Lahood’s remarks today were uttered like a cranky old man says things to his college-aged daughter —  “Stop driving that thing and call Bubba to fix it before he goes to lunch!… and tell ‘em I sent cha!”.  But CNN + friends caught it as per usual and put it into rewind.  It was a stupid remark but please people.  RELAX.

Go down to your local Toyota guy, hopefully a great guy like Paul Lunsford at South Coast Toyota, and just get the damn thing fixed.  Slowly.  Smart.  Just like you drive Sunday mornings when I’m behind you on the way to Starbucks… like there’s no friggin rush.

Tell ‘em I sent cha.

Topics: Big biz, Greats in business, politics | No Comments »

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