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Charles L Martin's Blog


Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for August, 2010

Endings

Friday, August 27th, 2010

In the Charles’s list of life rules, I have one called “allow endings”.  I stole most of these from @jack at twitter, but I agree with them wholeheartedly.  I posted them way back when as a direct challenge to myself, of course. What I’ve realized in selling as long as I have is that people [...]

Humility

Monday, August 16th, 2010

As my birthday passes this year, I want to spend a short stint on humility. It’s a hard one. I came from the same 60′s and 70′s when your parents were right and you were always wrong.  Problem is, we aren’t smart enough to figure out what a recipe for disaster this is.  This doesn’t [...]

Volunteering

Wednesday, August 11th, 2010

As to the earlier post about rebuilding, I decided the other week that my expertise in bureaucracy and red tape needs to  move to another square.  I have no experience in the military but my uncle died @19  in non-war service, my grandfather was wounded in WWI, and my father served with dignity for 14 [...]

Rebuilding

Wednesday, August 11th, 2010

[written with "Faithfully" by Journey blasting] This has been one roller coaster of a summer. But looking at 45 in four days I know it’s all for a good reason. Like any good sports team, we all have rebuilding years. Thankfully my front office is solid.  That’s the key.  You will make a lot of [...]