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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Endings

By Charles Martin | August 27, 2010

In the Charles’s list of life rules, I have one called “allow endings”.  I stole most of these from @jack at twitter, but I agree with them wholeheartedly.  I posted them way back when as a direct challenge to myself, of course.

What I’ve realized in selling as long as I have is that people don’t like endings.  We are wired to be attached, groom, and be loyal.  It’s hard to end things when you’re any of these.

But it’s imperative we do.

In sales, we have to let go of the duds.  The folks who aren’t buying.

In life, we have to keep our roster lean and mean.  To have enough time for the important ones in our lives.

In close relationships, the one we fail at most, we tend to go much longer with a bad fit. Do we learn?  Do we go there again?  I see this happen to friends. I have done this too but don’t any more.  Burned once, always to be burned.  It’s not true.  It’s not the way it really works and it’s because no one is the same.  You might attract similar people and that has something to do with your side of things.  But overall, there isn’t a “club” of guys out there to always burn gals over and over.

In business overall, it’s important to let go when the place you’re in is not working for you — or them.

I will say that almost every time I’ve let go, I’ve found the results to be so overwhelmingly successful and great for my soul.

These bad connections are like rusty anchors at the bottom of the ocean dragging us down bit by bit.

Cut the chain.

Swim away.

Topics: Greats in business, Mind and Planet, Sales Acumen | No Comments »

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