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Charles L Martin's Blog






Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for October, 2010

Yesterday

Tuesday, October 26th, 2010

It’s time to rise above.  Move on.  Go forth.
The news out there is not good.  Don’t stand in front of a television or near a radio these days.
You’ll cry and probably burn your eyes.
Remember that every motion in the universe is cyclical.
Great notice I saw on the wall of a pizza shop yesterday :: Don’t [...]

I’m a Craig’s List Success Story

Friday, October 22nd, 2010

There’s been a lot of talk about Craig’s List (CL) and the perils of open-networked social selling.
You have an iPad for sale.  A stranger arrives at your home.  He kills you instead.  I’m not making light of the real-life incidents that had some relation to CL.  But look at the subjective vs the objective (or [...]

Rising

Tuesday, October 12th, 2010

Rising is what we’re doing.
It’s the best part of scary.  Leaving the ground in a plane to get to some place else.  Scary maybe, but worthy.
We are rising now and it’s great.
Glad we continue to test scary and think you should too.
Unglue yourself from the tired and old.  Open those eyes to something fresh.  Give [...]

New

Saturday, October 9th, 2010

Remember when you were 11 and Christmas came?
You opened the new toys and gifts you received with haste and abandon.  Everything smelled new.  It was pristine.  There was no history.  No bad mojo.  You’d go to bed that night and see lots of the previous Christmas’s stuff in your closet and realize that it wouldn’t [...]

Sarah with an (h)

Saturday, October 9th, 2010

I was in @starbucks today and a girl (it was a girl, relax) giving her name said “Sarah with an h”.
What’s wrong with people?
Don’t you know the code?  Don’t you know the details don’t matter in 2010 retail?  Do you really think, Sarah with an (h) that your drink will get mixed up with the [...]