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Charles L Martin's Blog


Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for February, 2011

Adjectives

Monday, February 14th, 2011

I met up with an acquaintance that had trained me at Houston’s the other day at same. I told him that he had done me a great service by being a drill sergeant in his approach to teach me super excellent customer service – the crux of their success. He said that his training taught [...]

Thank you

Friday, February 11th, 2011

Thank you for responding to my email.  Use this button for donations.

On startups

Monday, February 7th, 2011

A funny thing happened on the way to a startup recently. A lot of missteps and here we are — bruised and altogether angry for it. When your startup depends 95% on the efforts of others, planning and careful choices save the day. A few notes from the field. You can’t do it all: In [...]