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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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IQ

By Charles Martin | May 12, 2011

[sorry - been out of commission.  new job.  out of town.  back in black. new music :: One Eskim0 - "Amazing"]

Started the new gig.

Great.

Period.

Sure, there are new things to consider.  New people.  Possibly new drama.

But one thing I’m grateful for is IQ.

It’s always an elitist sounding thing, but I am serious when I say IQ matters.

Of course, you say “my IQ is very high”.  “I’m the smartest person I know”.

You’re not.  In fact, of all of my friends and colleagues past and present only 5% have an IQ that carry them through the toughest of times, the hardest of negotiations, and the drama of human interaction.  Those that aren’t distracted by the minutiae that kills deal-making are high volume thinkers.  Also, most people don’t even understand the concept of capacity and IQ.

I was thinking today that many of my past work environments haven’t simply had the people with capacity.  And while I don’t agree with anyone 100% of the time, the dilemmas, the challenges, the processes we must filter to accomplish our common goals (in my case, sales) is always easier if my superiors have the capacity.

Thank goodness they do today.  And I think that makes all the difference.

Topics: Mind and Planet | No Comments »

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