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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • The Cloud

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  • Big biz

    « Previous Entries

    Toyota recall

    Wednesday, February 3rd, 2010

    C’mon guys!
    Why do you stupid Americans make it so easy for the Hothead?
    This wholesale bailing on Toyota as a country has got to stop!
    First things first:
    The fact that we all of a sudden buy American cars because Toyota has a massive recall is call for an examination of our complete process of capitalism.  GM up [...]

    Are you unemployed or just not interested?

    Wednesday, December 9th, 2009

    Here’s an interesting one from someone that is usually pretty lenient on others.
    Since 2006 we’ve had a service put up lights in our front yard for the Christmas season.  It’s not a company really — just Bill and his crew.  They did a marvelous job and Bill would always call a few days after Thanksgiving [...]

    Reversing mistakes

    Tuesday, December 8th, 2009

    I take no credit for this dialogue about reversing mistakes in conversation, but I think it’s really useful.  If you’re not hooked up to Harvard Business Review’s once in a while blog report, you should jump on.  I hope you do.

    The presentation secrets of Steve Jobs

    Wednesday, November 4th, 2009

    Seth has long talked about this too — keep it short.  Throw away your bullet-maker and just show great, captivating, stuff.
    I don’t know how great the book is, but check out this slide presentation.

    California water wars

    Monday, November 2nd, 2009

    If you live in California and you haven’t read this, you’re not really in the know.
    Great reporting from the Economist.

    Fat content in America is the real health care debate

    Friday, September 11th, 2009

    [editor's note - I like my In N Out burger once in a while too.  My main point is that the real fast food cycle is supported by addicted users]
    Michael Pollan brings up many good points in his op-ed for the NYT.  Health care is costly mainly because we are a people spoiled on instant [...]

    Something great is about to happen to restaurants in LA

    Tuesday, August 25th, 2009

    @culinaryfreedom is the new, hot, thing.  I can’t tell you much more but keep your eyes and ears on this space along with Twitter.  Soon, everyone will be naming their own price.

    The mods have it

    Thursday, August 20th, 2009

    I worked a mod the other day for a friend of a friend of a friend and low and behold you CAN not pay your mortgage for 13 months and get away with it.  Not only that, we were successful in getting new terms after this with the standard 3 mo. forbearance.  I’m certainly not [...]

    Hothead’s Examiner Page is Now Live

    Thursday, August 6th, 2009

    The Hothead was hired by Examiner.com recently to write on the auto dealer business.  Here’s my first article and it’s on what else? Cash for Clunkers.
    If you have any story ideas related to auto dealers or car sales, please forward them to me.
    -HH

    Keep fighting

    Tuesday, July 14th, 2009

    Just this week (and it’s only Tuesday) I won two wars.
    An errant mark dropped on my bureau thanks to BofA and their egregious efforts to keep everyone in line in this economy.  I fought at every level and after two attempts and appeals at the highest office, I received a letter (do they still send [...]

    « Previous Entries