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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Greats in business

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We’re Just Gettin’ Started: Daily Deal Offers in 2012

Friday, January 6th, 2012

All the news about daily deal merchants pulling back in 2012 is wishful thinking on the part of the merchant.  Of course, when I wake up on January 1, I always put together that dream list chock full of long and distant runs, a few marathons (I have and will complete a few this year), [...]

Where you are. Where you’re going.

Saturday, December 24th, 2011

Merry Christmas everyone. No matter how you think 2011 is ending, it’s not any different than the last ten or twenty Decembers you’ve had. We forget. We forget it’s all a cycle. When you take that long flight across country, remember there’s more empty and distant cloud layers out the window than buildings and mountains.  Have [...]

2012 – The Year of All of Us

Wednesday, December 7th, 2011

I saw it on the freeway today.  A big rig was getting back on the freeway after a sidelined repair.  Every other big rig in the active lanes stopped so she could get on. It was moving. Funny but true. I saw it last week when we had a power outage that has run 6+ [...]

Life In the Right Lane: My First Six Months Selling at LivingSocial

Monday, October 17th, 2011

and btw… sorry – I’ve been remiss.  Been hunkering down to make this work.  First time I’ve had such a gap in three years… welcome back! Good sellers have it made. Outside salespeople are usually not locked in a closet (aka a cubicle) and forced to fill the 480 minutes that is 9-5.  We’re free [...]

How to get that job in July 2011

Monday, July 18th, 2011

I’ve got the best job in the world.  Period.  I’m a marketing consultant for LivingSocial.  We are the best option for a small and medium-sized merchant to connect in their hyper-local market for real-time commerce.  That’s another post for another day. I also started another “best job in the world” in October of 2010.  I [...]

RAK

Tuesday, March 8th, 2011

I’m a big proponent of Random Acts of Kindness. I saw on Springwise that RAK is winding its way into day to day business now and that’s a great thing. I will always be one of those that believe the little, tiny, things we do every day without any thought of what it may return [...]

Adjectives

Monday, February 14th, 2011

I met up with an acquaintance that had trained me at Houston’s the other day at same. I told him that he had done me a great service by being a drill sergeant in his approach to teach me super excellent customer service – the crux of their success. He said that his training taught [...]

Thank you

Friday, February 11th, 2011

Thank you for responding to my email.  Use this button for donations.

Merry Christmas

Wednesday, December 22nd, 2010

Here’s a little link on some of the fun side work I do. Merry Christmas and thanks for being there! Mortgage Modifications Get Some Real Help

Daniel Pink and RSA Animate

Monday, December 13th, 2010

Love this stuff.  I read the book and told you about it last year. Thanks to BCBCBC, I was able to show you. Please take 10 minutes on your coffee/smoke/doobie break and watch this. You might need the full screen mode to get out of my small blog limitations. Are you a purpose motivator? You [...]

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