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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Greats in business

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15 minutes

Monday, December 6th, 2010

Not the fame kind. After hearing this NPR story of the great Israel Kamakawiwo’ole and his little song (and getting whirlpool eyes), it struck me that there will probably be nothing we do in life that is important or will have an impact on others that isn’t accomplished in less than 15 minutes. – Saying [...]

I’m a Craig’s List Success Story

Friday, October 22nd, 2010

There’s been a lot of talk about Craig’s List (CL) and the perils of open-networked social selling. You have an iPad for sale.  A stranger arrives at your home.  He kills you instead.  I’m not making light of the real-life incidents that had some relation to CL.  But look at the subjective vs the objective [...]

Endings

Friday, August 27th, 2010

In the Charles’s list of life rules, I have one called “allow endings”.  I stole most of these from @jack at twitter, but I agree with them wholeheartedly.  I posted them way back when as a direct challenge to myself, of course. What I’ve realized in selling as long as I have is that people [...]

Volunteering

Wednesday, August 11th, 2010

As to the earlier post about rebuilding, I decided the other week that my expertise in bureaucracy and red tape needs to  move to another square.  I have no experience in the military but my uncle died @19  in non-war service, my grandfather was wounded in WWI, and my father served with dignity for 14 [...]

Terranea

Thursday, July 22nd, 2010

Went to this place right before the 4th. Interesting.  A museum to the go-go “aughts” that we all lived through recently.  Big nice resort slung along the craggy coast of Palos Verdes near what Angelinos call “the south bay”.   Word has it that one of the big guns that left Starwood has the $500M note [...]

TED Talks: Chip Conley

Thursday, June 24th, 2010

I love TED Talks and could probably spend two weeks watching all of them. I ran across this really good and interesting talk Chip Conley gives on deciding what “counts” and what to count and what in life is worth the focus. Boy, this is a good time for me to consider the subject. How [...]

10 Steps to my dream airline.

Wednesday, June 9th, 2010

The Donald tried it. Sir Richard is trying it. I’d like to try too. My mother-in-law came into town last weekend and we went through the whole wheelchair at the gate, Southwest bit.  Now, I like Southwest and I don’t agree that it’s like cattle.  I could care less.  I think you have to respect [...]

New Haircuts

Wednesday, June 9th, 2010

Sorry I’ve been off the ball lately — working hard like a boy should. I was getting in the car today in a part of LA that is 15 miles from home.  I had been thinking that I’d call my hair stylist on the way home and try to “sneak in”.  She hates it when [...]

Hillstone opens another success story in Beverly Hills

Sunday, May 30th, 2010

Try it. You’ll like it.  You might love it. http://bit.ly/dta8Qw

Be Nice

Friday, May 14th, 2010

Peter Shankman {thanks for the quick Jamba meeting this week Peter!} posts a reminder that we can all stop and treat everyone in our day-to-day a little bit better. I agree, it has become a “me me” world.   I’m one of those me’s.  I’m not immune. I sent this out by email earlier and it’s funny how much interest [...]

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