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Charles L Martin's Blog


Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Kid Stuff

Tears for Fears: How I Got Here From There aka Take That Chance

Monday, March 22nd, 2010

Thanks to a chance encounter (shout out to @campbrand), we went to the Tears for Fears’s (TFF) concert last night at the Wiltern. It was a long, delayed opening and then… and then… we were all swept back to the mid-80′s like we never left.  Smith started on a wonderful bit of “Mad World”.  Then we [...]

It’s the small stuff

Monday, December 14th, 2009

As we approach the end of this long chapter called 2009, let’s remember it’s the small stuff that makes it worthwhile.  Diamonds are small for a reason.  Grains of sand make a mountain.  Our kid’s dumbest act or sound or saying is the thing we laugh the longest about. We forget this as urban-freaked humans in our [...]

Coldplay’s Best Yet

Wednesday, April 8th, 2009

This is the hothead post of the year. I’m moved each time I watch this.  The kids groovin’ make me think that world actually has a future beyond TARP, Al-yamama, or AIG.  I would love to go in that room and hug each and every singer.  Look at how into it they are.  You can’t [...]

The Carnival is Doing Fine

Saturday, May 3rd, 2008

We were at the local carnival for our kid’s school and they sold out.  First time in the 20 year history. Americans are saving money by staying home and away from the Starwoods to hang with the Jones’s.   They are doing the micro events with the family.  Not the luau’s at the Hilton. The line at [...]

Try this idea at your store or business

Tuesday, April 29th, 2008

On the walks through fire central I saw a great sign by a church in our town. It read “First Time Visitor Parking”. The two parking spaces were right in front near the door. What if your law firm or dry cleaners had this sign in front of it’s doors or in two or three [...]

On Kids no. 19

Monday, February 4th, 2008

[I will hit the kid scene when I think of something that comes to mind or something I've discussed with the folks in the know... I hope it can bring about new thinking for a parent or two] Did you ever think that you could cut out a meal schedule altogether for kids and just [...]

Age won’t matter

Thursday, January 17th, 2008

It won’t matter in 2014 — that’s my prediction. Maybe earlier than that. It was announced today that human cloning was confirmed in our great state of Cally. They blew up the stem cells right after confirmation (or did they?… let’s ask the I am legend folks). But you see where I’m going with this. [...]

Separate Me

Tuesday, January 15th, 2008

Thinking about my ol’ friend Gladwell today on the freeway and wondering how separated I am from the rest of the fools that roll the so-cally roads. It’s true though that if you commute or even drive to and from home once a day to work, school or the golf course, you are riding with [...]