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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Kid Stuff

    It’s the small stuff

    Monday, December 14th, 2009

    As we approach the end of this long chapter called 2009, let’s remember it’s the small stuff that makes it worthwhile. 
    Diamonds are small for a reason.  Grains of sand make a mountain. 
    Our kid’s dumbest act or sound or saying is the thing we laugh the longest about.
    We forget this as urban-freaked humans in our new Audi Autos [...]

    Coldplay’s Best Yet

    Wednesday, April 8th, 2009

    This is the hothead post of the year.
    I’m moved each time I watch this.  The kids groovin’ make me think that world actually has a future beyond TARP, Al-yamama, or AIG.  I would love to go in that room and hug each and every singer.  Look at how into it they are.  You can’t not [...]

    The Carnival is Doing Fine

    Saturday, May 3rd, 2008

    We were at the local carnival for our kid’s school and they sold out.  First time in the 20 year history.
    Americans are saving money by staying home and away from the Starwoods to hang with the Jones’s.  
    They are doing the micro events with the family.  Not the luau’s at the Hilton.
    The line at the Zipper will [...]

    Try this idea at your store or business

    Tuesday, April 29th, 2008

    On the walks through fire central I saw a great sign by a church in our town. It read “First Time Visitor Parking”. The two parking spaces were right in front near the door.
    What if your law firm or dry cleaners had this sign in front of it’s doors or in two or [...]

    On Kids no. 19

    Monday, February 4th, 2008

    [I will hit the kid scene when I think of something that comes to mind or something I've discussed with the folks in the know... I hope it can bring about new thinking for a parent or two]
    Did you ever think that you could cut out a meal schedule altogether for kids and just fill [...]

    Age won’t matter

    Thursday, January 17th, 2008

    It won’t matter in 2014 — that’s my prediction. Maybe earlier than that.
    It was announced today that human cloning was confirmed in our great state of Cally. They blew up the stem cells right after confirmation (or did they?… let’s ask the I am legend folks). But you see where I’m going [...]

    Separate Me

    Tuesday, January 15th, 2008

    Thinking about my ol’ friend Gladwell today on the freeway and wondering how separated I am from the rest of the fools that roll the so-cally roads. It’s true though that if you commute or even drive to and from home once a day to work, school or the golf course, you are riding [...]