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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • The Cloud

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  • Mind and Planet

    « Previous Entries

    Resetting the home-based worker environment

    Wednesday, January 20th, 2010

    Working at home like I have for over eight years is no picnic.  If you’re in my boat, you know it’s a big uphill climb — every day.  For sure, there is lots of upside.  But we pay for the freedom as well.  Our psyche pays too.
    Thinking today about how the home-based crew — me and [...]

    Sometimes “normal” is good enough

    Monday, January 4th, 2010

    I liked this post on NPR.  The last line strikes me in this, the first business day of the new year.  With all of my notes on the near future and what I’d like to accomplish, I have to remember that what Ben says is true:  ”… sometimes, just normal is good enough.”  
    It’s good to appreciate [...]

    Notes for the new year

    Tuesday, December 29th, 2009

    Notes for the new year:

    Change morning routine completely.  Feed the cat backwards.  Delay the first coffee.  Not check my bank balance before 8. Read the daily business digest and reflect on how it works into my future.
    Choose and complete my fourth marathon. Maybe with Johnny Lassig?
    Break PR of 3:58 and make it 3:43.
    See Jamie Cullum [...]

    It’s the small stuff

    Monday, December 14th, 2009

    As we approach the end of this long chapter called 2009, let’s remember it’s the small stuff that makes it worthwhile. 
    Diamonds are small for a reason.  Grains of sand make a mountain. 
    Our kid’s dumbest act or sound or saying is the thing we laugh the longest about.
    We forget this as urban-freaked humans in our new Audi Autos [...]

    Are you unemployed or just not interested?

    Wednesday, December 9th, 2009

    Here’s an interesting one from someone that is usually pretty lenient on others.
    Since 2006 we’ve had a service put up lights in our front yard for the Christmas season.  It’s not a company really — just Bill and his crew.  They did a marvelous job and Bill would always call a few days after Thanksgiving [...]

    Reversing mistakes

    Tuesday, December 8th, 2009

    I take no credit for this dialogue about reversing mistakes in conversation, but I think it’s really useful.  If you’re not hooked up to Harvard Business Review’s once in a while blog report, you should jump on.  I hope you do.

    Rembering it IS you

    Wednesday, December 2nd, 2009

    I was reminded that a deal wasn’t working out yesterday because it was ME.
    I might not have done anything directly and definable as “wrong”.
    But it was ME that couldn’t get past the roadblocks.   Roadblocks in our dealings with others are personality based usually.  We all bring the last 99.999% of our lives to every meeting/phone [...]

    Just breathe

    Monday, November 16th, 2009

    I’m a runner.  Most of you know.
    The key to success in running is good breathing practice.
    I started boxing class with the folks at @scubagrove’s Cypress Park Boxing Club in LA and again, breathing came up as the main force in my success.
    @cooler_guy sent me a post today from Peter Bregman.  I forgot how the Harvard [...]

    Got things accomplished in a difficult week

    Thursday, November 12th, 2009

    You can do it.
    If I can.  You can.
    I’ll be back at Peet’s tomorrow to post more caffeine fueled fun (and become Mayor I hope), but I was able to hit the week strong and through VERY bleary eyes accomplish some things.
    Good sale.  Check.
    Financial state better. Check.
    DMV crisis solved.  Check.
    Mort news good.  Check.
    Great shoot at the [...]

    California water wars

    Monday, November 2nd, 2009

    If you live in California and you haven’t read this, you’re not really in the know.
    Great reporting from the Economist.

    « Previous Entries