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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Odd file

    « Previous Entries

    Great marketing for bad brands

    Tuesday, October 6th, 2009

    I am recently jazzed and amused about bad brands that have good marketing.  I hope that some of the big guys can pick up some ideas and get their products moving through the channel.  Here are a few amusements I find today.
    Platinum:
    Natural Light Beer : Natty ads.  “Natta Boy” — “what someone says to the [...]

    Charles’s Life Rules

    Tuesday, July 21st, 2009

    I stole this from @jack but I updated it with a great haircut picture since I received one today.  I love this list and try to follow it each day.  I hope you cut it out and use it too.
    If you’re on my site reading this, look at the difference between the two haircuts.  I [...]

    QR Code — You heard it here

    Thursday, July 16th, 2009

    This is the next big thing.  Take a picture of the QR code on the next “Love Happens” poster you see and through BeeTagg go to a specific, but secret site.  It’s not really on the movie poster, but it should be.
    Big in Asia.
    Coming here very soon.

    Great Chart From Y Combinator’s Paul Graham

    Tuesday, June 9th, 2009

    Some awesome charts on the life of a startup.  I think I’ve lived most of the middle part of the line.  Too bad I never made it to the top of the hockey stick.  But I will.
    See the bottom slide show. The charts are a few pics in.

    Airport redux please

    Sunday, May 3rd, 2009

    AA Flight whatever – DFW to FLL
    Seat 25B — using GoGo Airplane wireless for the first time.  Fast. 1.9mps
    What the heck is wrong with America’s airports?  I’ve been in the swing of this since 4.30AM today and will culminate a 10 hour trip in a few hours.  I’ve been taking notes and there are a [...]

    Just let it go

    Thursday, April 9th, 2009

    Going back to what I said about the universe taking it away — one of the items I sold on craigslist for $15 and paid $9 to ship was disputed on paypal as “non received”.
    The challenge hits us in life a lot.
    Do we stand up for ourselves and fight the $15 battle?  Or, do we [...]

    Who Started the First Name Only Email Address?

    Friday, March 6th, 2009

    I have received a bunch of emails this week from those denizens in the IT/web hosting/web dev business and their return address is “Dave” or “Patrick” or “Joe”… I hate this!  It screws up my gmail search!  Bad form. 
    You’re not BONO.

    The Hothead Pro Bono Challenge

    Saturday, February 28th, 2009

    As I’ve posted recently, this is a great time to lend your skills to those that could benefit from them the most.  I’m not talking about writing checks.  We all have skills writing checks unfortunately.  I’m talking about paring off 2% of the time you dedicate to your workday, your coffee ritual, or your family [...]

    Search and Destroy

    Friday, January 23rd, 2009

    [I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]
     
    I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it.
    Anyway, here are the mundane steps that I had to take to find what I [...]

    Make it a great day?

    Tuesday, January 13th, 2009

    Heard a voicemail today that ended with “… and make it a great day!…
    Yuck.
    It reminds me of this guy I knew as a kid that drove Fieros.  Two of them.  Until one burned.  His name is Irving Shane.
    He still has the perma smile picture cause it’s on his current website. He would do the back-slap mantra happy go lucky [...]

    « Previous Entries