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Charles L Martin's Blog






Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Odd file

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People. Relax.

Wednesday, April 13th, 2011

Recently the Dodgers had an incident in their parking lot.  A person was brutally beaten and put in a medical coma.  This was an awful occurence.
But…
Now, LAPD is amp’d.  Now, acohol is ratcheted back.  Even a hothead endorsed 1/2 price beer and food promo for some weekdays was eliminated.
Relax people.  Really?  We don’t have any [...]

Rising

Tuesday, October 12th, 2010

Rising is what we’re doing.
It’s the best part of scary.  Leaving the ground in a plane to get to some place else.  Scary maybe, but worthy.
We are rising now and it’s great.
Glad we continue to test scary and think you should too.
Unglue yourself from the tired and old.  Open those eyes to something fresh.  Give [...]

Volunteering

Wednesday, August 11th, 2010

As to the earlier post about rebuilding, I decided the other week that my expertise in bureaucracy and red tape needs to  move to another square.  I have no experience in the military but my uncle died @19  in non-war service, my grandfather was wounded in WWI, and my father served with dignity for 14 [...]

Great marketing for bad brands

Tuesday, October 6th, 2009

I am recently jazzed and amused about bad brands that have good marketing.  I hope that some of the big guys can pick up some ideas and get their products moving through the channel.  Here are a few amusements I find today.
Platinum:
Natural Light Beer : Natty ads.  “Natta Boy” — “what someone says to the [...]

Charles’s Life Rules

Tuesday, July 21st, 2009

I stole this from @jack but I updated it with a great haircut picture since I received one today.  I love this list and try to follow it each day.  I hope you cut it out and use it too.
If you’re on my site reading this, look at the difference between the two haircuts.  I [...]

QR Code — You heard it here

Thursday, July 16th, 2009

This is the next big thing.  Take a picture of the QR code on the next “Love Happens” poster you see and through BeeTagg go to a specific, but secret site.  It’s not really on the movie poster, but it should be.
Big in Asia.
Coming here very soon.

Great Chart From Y Combinator’s Paul Graham

Tuesday, June 9th, 2009

Some awesome charts on the life of a startup.  I think I’ve lived most of the middle part of the line.  Too bad I never made it to the top of the hockey stick.  But I will.
See the bottom slide show. The charts are a few pics in.

Airport redux please

Sunday, May 3rd, 2009

AA Flight whatever - DFW to FLL
Seat 25B — using GoGo Airplane wireless for the first time.  Fast. 1.9mps
What the heck is wrong with America’s airports?  I’ve been in the swing of this since 4.30AM today and will culminate a 10 hour trip in a few hours.  I’ve been taking notes and there are a [...]

Just let it go

Thursday, April 9th, 2009

Going back to what I said about the universe taking it away — one of the items I sold on craigslist for $15 and paid $9 to ship was disputed on paypal as “non received”.
The challenge hits us in life a lot.
Do we stand up for ourselves and fight the $15 battle?  Or, do we [...]

Who Started the First Name Only Email Address?

Friday, March 6th, 2009

I have received a bunch of emails this week from those denizens in the IT/web hosting/web dev business and their return address is “Dave” or “Patrick” or “Joe”… I hate this!  It screws up my gmail search!  Bad form. 
You’re not BONO.

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