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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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The Hothead Pro Bono Challenge

Saturday, February 28th, 2009

As I’ve posted recently, this is a great time to lend your skills to those that could benefit from them the most.  I’m not talking about writing checks.  We all have skills writing checks unfortunately.  I’m talking about paring off 2% of the time you dedicate to your workday, your coffee ritual, or your family [...]

Search and Destroy

Friday, January 23rd, 2009

[I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]   I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it. Anyway, here are the mundane steps that I had to take to [...]

Make it a great day?

Tuesday, January 13th, 2009

Heard a voicemail today that ended with “… and make it a great day!… Yuck. It reminds me of this guy I knew as a kid that drove Fieros.  Two of them.  Until one burned.  His name is Irving Shane. He still has the perma smile picture cause it’s on his current website. He would do the back-slap mantra [...]

In defense of California

Monday, January 12th, 2009

There was an interesting headline on yahoo today. This makes all my friends in other states chuckle I’m sure. California is still the promised land.  It’s a matter of knowing how to handle yourself through thick and thin.  All things being equal, (50 states that ALL go through tough times) I’d rather be in this [...]

Today’s the day

Monday, January 12th, 2009

Today’s the day. I don’t know what today is going to bring but it’s the day that I effect change in all the things (98% of what we encounter, every day) I can control. Are you ready?  Are you going to close the deal, finish the punch list, or complete a project? Why not? Today’s [...]

Are your channels of communication clear?

Wednesday, January 7th, 2009

I had a complaint to my very local Albertson’s.  The store is old, tired, dirty, leaky and in this case the fine print on their coupon wasn’t clear.  I contacted the toll free number (I hate toll free numbers) at Albertson’s HQ in Idaho.  In the LA market, 3/5 Albertson’s I go to are in [...]

Love is in the air

Tuesday, January 6th, 2009

I am saying “I love you” more this year.  You may have heard it from me recently.  You may get it soon. I may not say this to the guy who runs the grocery store or my client and in business conversations, but the people that serve me and the people that stop their day [...]

Good one

Tuesday, January 6th, 2009

Someone I know twittered to say he was doing his “don’t” list instead of the todo. I love this one and will begin mine now. What’s on your don’t list?

Keep it in mind

Saturday, January 3rd, 2009

Not a resolution guy but here are some good thoughts and action items to keep in mind in 2009.  Do one regularly and you’ll rule. END A QUARREL. SEEK OUT A FORGOTTEN FRIEND. DISMISS SUSPICION, AND REPLACE IT WITH TRUST. WRITE A LOVE LETTER. SHARE A SECRET WITH A TRUSTED FRIEND. GIVE A SOFT ANSWER WHEN YOU [...]

Best logo and packaging of 2008

Thursday, January 1st, 2009

Great work. TRUVIA

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