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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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politics

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Toyota recall

Wednesday, February 3rd, 2010

C’mon guys! Why do you stupid Americans make it so easy for the Hothead? This wholesale bailing on Toyota as a country has got to stop! First things first: The fact that we all of a sudden buy American cars because Toyota has a massive recall is call for an examination of our complete process [...]

Fat content in America is the real health care debate

Friday, September 11th, 2009

[editor's note - I like my In N Out burger once in a while too.  My main point is that the real fast food cycle is supported by addicted users] Michael Pollan brings up many good points in his op-ed for the NYT.  Health care is costly mainly because we are a people spoiled on [...]

Credit Orgy

Friday, February 27th, 2009

A very good post on NPR today as to how we all got here.  And you think they always go liberal… An excerpt: Twin Peaks David Beim, a former banker who is now a professor at the Columbia Business School, has something to say for people who want to pin this whole thing on the [...]

Texter in chief

Wednesday, February 4th, 2009

A good one from Matt Bai Wouldn’t you love to know what Obama’s typing? Is a president with a BlackBerry on his belt really just like the rest of us? From the leaked e-mails of Barack Obama: 7:58 a.m. To: Michelle Obama From: BHO In line at Starbucks. Oh wait, they’re waving me to the front. Nice. More later. [...]

Marketing and Sales 101: Why Obama Will Win – Obama as a product

Monday, November 3rd, 2008

Obama will win the election for President of the United States tomorrow.  Make sure you vote for your favorite candidate.  There is a cool twitter report to tell you how the polling places are doing wait-wise. After watching every debate, being a member of both party’s email campaign, and looking over poll data as well [...]

There’s a thing about that Palin clothing “scandal”…

Thursday, October 23rd, 2008

In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news. My upcoming [...]

Joe vs. Joe

Wednesday, October 22nd, 2008

Blip.tv brings us this message for a chuckle.

A few ways to capitalize on the times if you are a seller

Tuesday, October 7th, 2008

Reduce your current client’s rates where you can — many of your current customers are overpaying for your services.  Reduce it now before their accounting team gets on the move Jan 1.  See what I said about Jan 1. Go to long-due prospects and give them a three-point written proposal as to why it’s prudent [...]

Funny shot for the day…

Tuesday, October 7th, 2008

moar funny pictures

This is an opportunity for a real marketer

Monday, September 29th, 2008

If Obama or McCain were led by smart people instead of DC robots that are only specialists in 1980s marketing applied to 21st century reality, one of them would take this time and leverage it to become the next Lincoln, Roosevelt, or Reagan. Obama should be sleeping on the steps of Congress saying he won’t [...]

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