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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Taking January off — Book suggestion

Thursday, January 20th, 2011

I’m taking January off (if you didn’t figure that out) but I wanted to say Happy New Year (late) and then suggest a rip-roarer from Adam Corolla.  I almost fell out of bed the other night because I was laughing so hard.  If you’re tired of the nasty airport dance and all the other pussifications [...]

Volunteering

Wednesday, August 11th, 2010

As to the earlier post about rebuilding, I decided the other week that my expertise in bureaucracy and red tape needs to  move to another square.  I have no experience in the military but my uncle died @19  in non-war service, my grandfather was wounded in WWI, and my father served with dignity for 14 [...]

Notes for the new year

Tuesday, December 29th, 2009

Notes for the new year: Change morning routine completely.  Feed the cat backwards.  Delay the first coffee.  Not check my bank balance before 8. Read the daily business digest and reflect on how it works into my future. Choose and complete my fourth marathon. Maybe with Johnny Lassig? Break PR of 3:58 and make it [...]

What does your Pandora station list say about you?

Monday, June 1st, 2009

Pandora.  The great elixir of radio-dom.  If this thing ever gets on your car radio, Sirius is toast.  Siriusly. I’m noticing that my Pandora station list is starting to look like a large Arkansas family with different teeth missing but still the same gene mapping.  I have found that what Pandora purports to do — [...]

Hothead in one short video

Thursday, May 14th, 2009

Thanks to grasshopper for this inspiring piece.  If you view this, you understand everything guys like me want to accomplish. It’s not about the money. It’s about the impact.

Sales as a professional profession

Monday, April 27th, 2009

Great piece sent over by @bcbcbc today from the New York Times and Ben Stein on salespeople and their craft. Agree all around. Sales guys rule. We’ve always known we’re in the catbird seat. We suffer the pain for a company in wait.  We live the crush of a never-ending sales cycle that basically ends [...]

Don’t you just love the “small” guy?

Thursday, April 16th, 2009

I saw this in a daily report I get on the goings on in the digital world.  Notice that it says AT&T is looking to extend… not the other way around.  Big telco needs a friend.  Isn’t it fuzzy and sad?  I love the fact that Apple probably has EVERY major telco on their door [...]

Credit Orgy

Friday, February 27th, 2009

A very good post on NPR today as to how we all got here.  And you think they always go liberal… An excerpt: Twin Peaks David Beim, a former banker who is now a professor at the Columbia Business School, has something to say for people who want to pin this whole thing on the [...]

Virtuous

Monday, February 2nd, 2009

This from Frank Lloyd Wright Love = Virtue of the heart Sincerity = Virtue of the mind Courage = Virtue of the spirit Decision = Virtue of the will Think about it.

Great book. Great notion.

Friday, January 30th, 2009

Jeff Jarvis has it going on.  If you can muster more book ideas from the Hothead, then read on.

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