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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Engage

Wednesday, July 23rd, 2008

It happened again. I got a business connection out of the line at Starbucks. There are a few basic tenants of sales — You’ve got nothing to lose. You’ve got nothing to lose. You’ve got nothing to lose. Break out today and see if you can make a new connection that will provide a new [...]

2 hours at Wall-E with a mad baby…

Monday, June 30th, 2008

I sat in the hallway leading into the movie with my one-year-old and so I had time to reflect… Why is it that we will lavish the fake butter on our popcorn and love every drippy bite but if it were on our baked potato at a nice steakhouse, we’d ask for a refund? Why [...]

Get a reduced mortgage interest rate and/or payment: Here’s How:

Tuesday, June 10th, 2008

The Hothead got the final call yesterday. “Your new payment will be X (12% less) and your new interest rate will be 1 and 3/4 points less” she said. I got all this with one phone call and about an hour of my time writing a letter and faxing it. I wasn’t late. I wasn’t [...]

Update on upcoming blogs

Friday, May 23rd, 2008

The hothead has been entrenched in making a bit more $ for his day job so please be patient. One thing to note is that I have two awesome posts coming in over the long weekend. One post is on our win against the IRS for an audit of the 2106 Business Expense form. We [...]

Gate 14

Saturday, April 26th, 2008

Peggy Noonan hits the nail on the head.

What’s your company’s lingo?

Tuesday, April 22nd, 2008

Is your company so advanced that it has created a new set of words and phrases that others in your industry have subscribed to? I’ve been noticing that just about every reality show on television with a contest uses two phrases that Simon Cowell coined — “competition” as in “This competition is about people like you…” [...]

From the Pausch Files

Friday, April 18th, 2008

People will tell you I’m moved by simple messages and even when things are overblown by the media, I usually take some of it as fact. I still am one of the young people who watch the evening news. So what. I thought the Randy Pausch story was going to be just that – overblown. [...]

Bomb the obvious

Wednesday, April 16th, 2008

Why waste words? You’ve got better things to do. American’s and their vocabularies are dwindling. “Send it to my attention”… who else would I send it to? “References upon request”… of course you’ll send me references if I am going to hire you or buy your service or product. “here at XYZ company…” where else [...]

Anticipation is everything

Wednesday, April 16th, 2008

The hothead utilizes Chubb’s Masterpiece Policy as insurance coverage for Treehouse.  An unexpected letter arrived today.  All the elements of good customer-keeping: unexpected surprise in today’s down fincancial markets no up-front costs anticipating my needs and safety before I might I have a real problem arguing with folks that don’t appreciate good insurance.  Sure, EVERYBODY wants to get [...]

How’s your battery level?

Sunday, April 6th, 2008

Feeling run down? There is a way to keep yourself charged. Every negative action causes you to burn energy (brain, and other physical juice) that ultimately results in wasted wear and tear on your body. Here’s one from the Hothead’s files : [new editor note 4/11- Randy Pausch says he never solved anything with anger.  [...]

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