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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Sales Acumen

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How to get that job in July 2011

Monday, July 18th, 2011

I’ve got the best job in the world.  Period.  I’m a marketing consultant for LivingSocial.  We are the best option for a small and medium-sized merchant to connect in their hyper-local market for real-time commerce.  That’s another post for another day. I also started another “best job in the world” in October of 2010.  I [...]

Daniel Pink and RSA Animate

Monday, December 13th, 2010

Love this stuff.  I read the book and told you about it last year. Thanks to BCBCBC, I was able to show you. Please take 10 minutes on your coffee/smoke/doobie break and watch this. You might need the full screen mode to get out of my small blog limitations. Are you a purpose motivator? You [...]

15 minutes

Monday, December 6th, 2010

Not the fame kind. After hearing this NPR story of the great Israel Kamakawiwo’ole and his little song (and getting whirlpool eyes), it struck me that there will probably be nothing we do in life that is important or will have an impact on others that isn’t accomplished in less than 15 minutes. – Saying [...]

Endings

Friday, August 27th, 2010

In the Charles’s list of life rules, I have one called “allow endings”.  I stole most of these from @jack at twitter, but I agree with them wholeheartedly.  I posted them way back when as a direct challenge to myself, of course. What I’ve realized in selling as long as I have is that people [...]

New Haircuts

Wednesday, June 9th, 2010

Sorry I’ve been off the ball lately — working hard like a boy should. I was getting in the car today in a part of LA that is 15 miles from home.  I had been thinking that I’d call my hair stylist on the way home and try to “sneak in”.  She hates it when [...]

Resetting the home-based worker environment

Wednesday, January 20th, 2010

Working at home like I have for over eight years is no picnic.  If you’re in my boat, you know it’s a big uphill climb — every day.  For sure, there is lots of upside.  But we pay for the freedom as well.  Our psyche pays too. Thinking today about how the home-based crew — me [...]

The presentation secrets of Steve Jobs

Wednesday, November 4th, 2009

Seth has long talked about this too — keep it short.  Throw away your bullet-maker and just show great, captivating, stuff. I don’t know how great the book is, but check out this slide presentation.

There’s life for sellers

Friday, October 9th, 2009

Seth’s good post reminds us sellers that we’ll always be valuable. Good weekend to you.

Older guys labor more and better

Monday, September 7th, 2009

For Labor Day, @jmarc2004 sent this to me.  I agree.  Obviously. If you’re over 40, you can still run a great start-up and succeed so says Vivek Wadhwa.

Sales is a lot about organization…

Monday, August 3rd, 2009

… especially as it relates to your prospect. I’ve been chasing sales all month pretty hard and the ones that didn’t stick really came down to organization.  It’s silly that this one premise is a road block but it really is. The calls I make as a cold-caller are always about trying to find the [...]

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