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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • The Cloud

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    • Sales Acumen

    « Previous Entries

    Resetting the home-based worker environment

    Wednesday, January 20th, 2010

    Working at home like I have for over eight years is no picnic.  If you’re in my boat, you know it’s a big uphill climb — every day.  For sure, there is lots of upside.  But we pay for the freedom as well.  Our psyche pays too.
    Thinking today about how the home-based crew — me and [...]

    The presentation secrets of Steve Jobs

    Wednesday, November 4th, 2009

    Seth has long talked about this too — keep it short.  Throw away your bullet-maker and just show great, captivating, stuff.
    I don’t know how great the book is, but check out this slide presentation.

    There’s life for sellers

    Friday, October 9th, 2009

    Seth’s good post reminds us sellers that we’ll always be valuable.
    Good weekend to you.

    Older guys labor more and better

    Monday, September 7th, 2009

    For Labor Day, @jmarc2004 sent this to me.  I agree.  Obviously.
    If you’re over 40, you can still run a great start-up and succeed so says Vivek Wadhwa.

    Sales is a lot about organization…

    Monday, August 3rd, 2009

    … especially as it relates to your prospect.
    I’ve been chasing sales all month pretty hard and the ones that didn’t stick really came down to organization.  It’s silly that this one premise is a road block but it really is.
    The calls I make as a cold-caller are always about trying to find the right time [...]

    No One Cares About You

    Friday, July 31st, 2009

    True.
    Seth hits it on the mark.

    The art of saying no

    Wednesday, May 27th, 2009

    A friend recently suggested I learn to say no more often. It’s an art for sure. Even Tony Blair’s in on the effort to filter more and lead more by saying no artfully and gracefully. This week one of his quotes is heavy in Twitter rotation. He said “The art of leadership [...]

    3 Months Free Clear Membership

    Tuesday, May 12th, 2009

    I love my Clear membership.  I used it in two airports last week that didn’t have Clear and it’s funny to watch the TSA squiggle when they don’t recognize but ultimately have to take my card as ID.
    The folks at DFW TSA told me that they will be up and running by Fall.  LAX will [...]

    Sales as a professional profession

    Monday, April 27th, 2009

    Great piece sent over by @bcbcbc today from the New York Times and Ben Stein on salespeople and their craft.
    Agree all around.
    Sales guys rule.
    We’ve always known we’re in the catbird seat.
    We suffer the pain for a company in wait.  We live the crush of a never-ending sales cycle that basically ends on our funeral day [...]

    Chipotle’s new online ordering falls short

    Saturday, April 4th, 2009

    I ordered last night from Chipotle’s new online ordering system.  We love their food.  It’s always good. Simple, but good.  It’s a nice respite from the usual Friday night Mexican restaurant fare.  No margies though.
    I ordered online by going through a simple interface that let me name each order for the appropriate person. I don’t [...]

    « Previous Entries