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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

« Previous Entries

A good oldie from Malcolm…

Thursday, November 13th, 2008

I hope the book sells tons!

A few ways to capitalize on the times if you are a seller

Tuesday, October 7th, 2008

Reduce your current client’s rates where you can — many of your current customers are overpaying for your services. Reduce it now before their accounting team gets on the move Jan 1. See what I said about Jan 1.
Go to long-due prospects and give them a three-point written proposal as to why it’s prudent to [...]

Gladwell’s Book is On It’s Way!

Thursday, September 18th, 2008

Dreaming of it right now… If you don’t buy this book, then cancel your sub to my blog.

Know your price

Tuesday, June 10th, 2008

Some of you know that one of my big hobbies is gardening. I spend a great deal of time and money at it.
There’s a good, about to be great, garden consultant coming up in my neck of the woods. I found him at the local nursery. He is taking his exams. Readying to be a [...]

Friday Fun

Friday, May 9th, 2008

Click this and get grossed out.
Now your teeth look like Tom Cruise’s compared to this.
Have a good day.

Be a wildfire

Friday, April 18th, 2008

Wildfires burn everything in their path.
If they come to an obstacle, the jump over it. There’s nothing a wildfire can’t get through.
This week a friend got to the point where he needed to write that letter to the boss. It was 2 years past due. There were lots of obstacles in his path, but he [...]

New Yorker Elevator - Woah

Tuesday, April 15th, 2008

Check it out.
In the modern world, we still don’t have a handle on everything.
Thanks to Hollywood BC for this link.

Dumb Fun

Thursday, March 27th, 2008

Cornelius

You never really do know…

Thursday, March 13th, 2008

As marketers, we try to predict the future. We try and feel out our buyers and select carefully. We want FANS.
If a marketer were trying to fire items of interest at Eliot Spitzer, they would now have to retool. He was the pious moral guy. Now, he’s done a 180… or did he? You never [...]

Is today your trash day?

Thursday, January 24th, 2008

Thanks to Apple Marcus for this link to an interesting video. It’s a bit long, a bit leftist, and the facts aren’t checked [that i can see] but it sure gives one pause. It’s worth the time anyway.
Story of Stuff