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Charles L Martin's Blog



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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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« Previous Entries

3 Months Free Clear Membership

Tuesday, May 12th, 2009

I love my Clear membership.  I used it in two airports last week that didn’t have Clear and it’s funny to watch the TSA squiggle when they don’t recognize but ultimately have to take my card as ID. The folks at DFW TSA told me that they will be up and running by Fall.  LAX [...]

Great biz-travel tips from Peter

Monday, May 11th, 2009

Take the time to read this.  The information is valuable and you might find yourself with a few more minutes for yourself while out there traveling for “the man”. This is the 200th hothead post!  I will be celebrating this with a few long posts on the history and impact of the Starbucks gift card, [...]

Airport redux please

Sunday, May 3rd, 2009

AA Flight whatever – DFW to FLL Seat 25B — using GoGo Airplane wireless for the first time.  Fast. 1.9mps What the heck is wrong with America’s airports?  I’ve been in the swing of this since 4.30AM today and will culminate a 10 hour trip in a few hours.  I’ve been taking notes and there [...]

Let me tell you something… My take on the Hudson River Landing

Sunday, January 18th, 2009

I thought about this the other day watching the coverage of the USAir landing in the Hudson River. People I know with bad language skills start sentences with “let me tell you something…”. We are supposed to stop everything and hear them out. But in this case, it’s important. While Sully the pilot is my [...]

The airports were a ghost town this Thanksgiving

Tuesday, December 2nd, 2008

As many of you know, the airports were dead for the most part last week. We were in and out of the TSA line, with kids, in about 3 minutes.  This is a good sign of the 2009 economy to come.  The planes were partially full and the employees especially more brusk.  Layoffs are in [...]

The misleading notion

Tuesday, August 19th, 2008

I’ve been saying this for years to friends that boast that they earn all these miles and go all these places.  But if you put pen to paper, you realize that it’s all a very expensive hoax.  Now, with the airlines even more stressed, this will get worse.  [note - I carry the AA card, [...]

Same ol Same ol

Monday, August 4th, 2008

Red Sox Mike sent this one over.  The HH predicts new airfares will hit the scene in the early 4th Q of 2008.  New meaning pricing relative to the real costs of carrying passengers.  Also look for special business deals where companies can “hedge” their travel expenses by buying segments at cheaper prices in advance.

There’s always room for confusion

Tuesday, June 17th, 2008

Is there room for confusion in what you say or sell to  your customers? Seth posted about the Chubb fear letter and I posted about the Chubb fire protection.  I emailed with Seth and tried to defend Chubb, but he wasn’t having it. This past weekend I went to dinner with some captains of industry.  [...]

$15 bag flap

Tuesday, May 27th, 2008

Business Week posted this.  I agree.  After working inside the story at AA on these kinds of things, the ol’ nickel and dime is really too much to bear.  RAISE YOUR FARES!

The Carnival is Doing Fine

Saturday, May 3rd, 2008

We were at the local carnival for our kid’s school and they sold out.  First time in the 20 year history. Americans are saving money by staying home and away from the Starwoods to hang with the Jones’s.   They are doing the micro events with the family.  Not the luau’s at the Hilton. The line at [...]

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