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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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    • Search and Destroy

    Friday, January 23rd, 2009

    [I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]
     
    I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it.
    Anyway, here are the mundane steps that I had to take to find what I [...]

    Are your channels of communication clear?

    Wednesday, January 7th, 2009

    I had a complaint to my very local Albertson’s.  The store is old, tired, dirty, leaky and in this case the fine print on their coupon wasn’t clear.  I contacted the toll free number (I hate toll free numbers) at Albertson’s HQ in Idaho.  In the LA market, 3/5 Albertson’s I go to are in [...]

    The new economy will bring about death for mediocrity and birth for innovation

    Tuesday, December 9th, 2008

    That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die.
    I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, I [...]