Enter your email address:

Delivered by FeedBurner

Charles L Martin's Blog


Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

Search Hotheadblog


The new economy will bring about death for mediocrity and birth for innovation

Tuesday, December 9th, 2008

That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die. I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, [...]

Unfortunately is a bad word

Tuesday, September 23rd, 2008

When you’ve got bad news, the best way to keep your audience interested is not to condescend or minimize the pain that they might be feeling after your delivery of that news. Bankers love the phrase “unfortunately”. If anything goes wrong, isn’t going to go your way, they say something so stupid — it’s “unfortunately [...]

What makes you different?

Wednesday, April 23rd, 2008

I often ask myself why Robeks is different than Jamba and why Peet’s is different from Starbucks. But, in the service sector it’s often harder to figure out. What comes to mind is that what makes a Ritz Carlton better than a Sheraton is ultimately the lengths one will go to make an experience that [...]