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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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    • The new economy will bring about death for mediocrity and birth for innovation

    Tuesday, December 9th, 2008

    That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die.
    I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, I [...]

    Unfortunately is a bad word

    Tuesday, September 23rd, 2008

    When you’ve got bad news, the best way to keep your audience interested is not to condescend or minimize the pain that they might be feeling after your delivery of that news.
    Bankers love the phrase “unfortunately”. If anything goes wrong, isn’t going to go your way, they say something so stupid — [...]

    What makes you different?

    Wednesday, April 23rd, 2008

    I often ask myself why Robeks is different than Jamba and why Peet’s is different from Starbucks. But, in the service sector it’s often harder to figure out.
    What comes to mind is that what makes a Ritz Carlton better than a Sheraton is ultimately the lengths one will go to make an experience that [...]