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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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    • The brilliance of Starbucks

    Saturday, February 21st, 2009

    {HOLLYWOOD BC SENT THIS LINK OVER THAT RELATES TO THIS STORY}
    [listening to] – Mark Cary ~ Focus (what else would you listen to if you were writing about coffee?)
    [drinking] – half-price Starbucks House Blend closeout from the back of the grocery aisle.
    [added to the drink] – creme from the Aeroccino that I bought before the [...]

    That’s funny… I don’t need your opinion

    Saturday, February 7th, 2009

    As the HH is ready to delve into Feedback 3.0 soon, it’s funny to see that the old process of response/input marketing has really lost its luster.  I mean, do we, coffee drinkers of the New America, really think Eight O’Clock Coffee is the bomb?  Doubt it.  Peets was burnt?  These folks don’t agree.  There [...]