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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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If you’ve had your credit line reduced or cut off, you aren’t alone

Tuesday, September 30th, 2008

Many of my friends and readers with good (720+) ficos have had calls or letters from their credit cards saying that $50gs that was available last night, is no longer.  Banks are going after just about the entire market — top tier included — to get back a lot of the money they had on the [...]

The misleading notion

Tuesday, August 19th, 2008

I’ve been saying this for years to friends that boast that they earn all these miles and go all these places.  But if you put pen to paper, you realize that it’s all a very expensive hoax.  Now, with the airlines even more stressed, this will get worse.  [note - I carry the AA card, [...]

A worthless message

Friday, May 16th, 2008

I received this email today from Vikram Pandit, new CEO of CITI. I’m sure millions of us CITI card holders did. What a worthless message. To think that his team, their team, and someone else’s team spent probably a corporate month (longer than a lunar month) to make this message. What does it mean? What [...]