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Charles L Martin's Blog



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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Chipotle is aces with equal opportunity

Monday, April 20th, 2009

As I’ve ranted on a bad website ordering process by Chipotle, I wanted to give fair share to a good experience I had at an LA area store today. The experience wasn’t really an experience but I met a general manager today that chatted me up.  This guy we’ll call Jack told me he started [...]

Chipotle’s new online ordering falls short

Saturday, April 4th, 2009

I ordered last night from Chipotle’s new online ordering system.  We love their food.  It’s always good. Simple, but good.  It’s a nice respite from the usual Friday night Mexican restaurant fare.  No margies though. I ordered online by going through a simple interface that let me name each order for the appropriate person. I [...]

Winning gets down to trying harder

Friday, May 23rd, 2008

I was noticing the difference between three pizza purveyors last night. All families I know have their favorite. Some of us go to the local “Lenny” or “Vinny” and get a great pie. But, if we are just considering the 3 national brands of Dominos, Pizza Hut and Papa Johns and we take out the [...]