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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Best logo and packaging of 2008

Thursday, January 1st, 2009

Great work. TRUVIA

There’s a thing about that Palin clothing “scandal”…

Thursday, October 23rd, 2008

In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news. My upcoming [...]

A few ways to capitalize on the times if you are a seller

Tuesday, October 7th, 2008

Reduce your current client’s rates where you can — many of your current customers are overpaying for your services.  Reduce it now before their accounting team gets on the move Jan 1.  See what I said about Jan 1. Go to long-due prospects and give them a three-point written proposal as to why it’s prudent [...]

Gate 14

Saturday, April 26th, 2008

Peggy Noonan hits the nail on the head.