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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Fresh & Easy Reneges on It’s Coupon Program

Thursday, February 12th, 2009

Many of you know my love for good companies, good service and an overall new and useful take on something old and tired. Grocery stores fit this model. I shop almost daily for this household’s groceries and I can easily tell you how much a certain family staple costs at each store. I scan each [...]

Are your channels of communication clear?

Wednesday, January 7th, 2009

I had a complaint to my very local Albertson’s.  The store is old, tired, dirty, leaky and in this case the fine print on their coupon wasn’t clear.  I contacted the toll free number (I hate toll free numbers) at Albertson’s HQ in Idaho.  In the LA market, 3/5 Albertson’s I go to are in [...]