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Charles L Martin's Blog


Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Sometimes people ignore the numbers

Thursday, May 8th, 2008

As in the case of Hillary v. Obama sometimes the stakes are so high people ignore the numbers that all but say “you lost.” It’s like being at the Super Bowl but it goes past the 4th Quarter and just keeps on going. But…How many people will be left in the stands when it all [...]

Gate 14

Saturday, April 26th, 2008

Peggy Noonan hits the nail on the head.

If stickiness works for Hil and Barack, it’ll work for you

Saturday, January 19th, 2008

Notice how there are new stories and scandals each and every day on the campaign trail? That’s not an accident. Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either. This kind of [...]