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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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« Previous Entries

No One Cares About You

Friday, July 31st, 2009

True. Seth hits it on the mark.

Fresh & Easy Reneges on It’s Coupon Program

Thursday, February 12th, 2009

Many of you know my love for good companies, good service and an overall new and useful take on something old and tired. Grocery stores fit this model. I shop almost daily for this household’s groceries and I can easily tell you how much a certain family staple costs at each store. I scan each [...]

Search and Destroy

Friday, January 23rd, 2009

[I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]   I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it. Anyway, here are the mundane steps that I had to take to [...]

Best logo and packaging of 2008

Thursday, January 1st, 2009

Great work. TRUVIA

The new economy will bring about death for mediocrity and birth for innovation

Tuesday, December 9th, 2008

That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die. I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, [...]

Joe vs. Joe

Wednesday, October 22nd, 2008

Blip.tv brings us this message for a chuckle.

Thick as thieves

Wednesday, October 15th, 2008

Why is it that a lot of times you call a prospect and, after you point out a few overpayments, high fees, or other aggregious effort on the part of their current provider, they say “that’s alright”…? [taking out fear of change] It’s because as humans we allow a great deal for margin of error.  [...]

Snaps are here

Thursday, September 4th, 2008

If you notice a new pop up on links, we just added Snaps by Bill Gross.  We hope you enjoy them.

Great idea that I wished I’d thought of

Tuesday, September 2nd, 2008

Seth posts another blogger’s idea about how to make headway into media sales when you are a nobody. I think this is a BRILLIANT idea (emphasis on caps).  I am going to try it on two different projects that I mentor right now in CD’s and a children’s book.  Basically, if you’re selling a CD [...]

Mugzy to the rescue

Friday, July 11th, 2008

Haven’t you always wished that Ralph Lauren would pay you for wearing that $400 shirt? Well, now some of that notion is going to be possible.  A bit in San Fran Mag tells all.  I think this looping of commerce and all the different marketing verticals is due.  One of the HH’s new business notions [...]

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