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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • « Previous Entries

    No One Cares About You

    Friday, July 31st, 2009

    True.
    Seth hits it on the mark.

    Fresh & Easy Reneges on It’s Coupon Program

    Thursday, February 12th, 2009

    Many of you know my love for good companies, good service and an overall new and useful take on something old and tired.
    Grocery stores fit this model. I shop almost daily for this household’s groceries and I can easily tell you how much a certain family staple costs at each store. I scan [...]

    Search and Destroy

    Friday, January 23rd, 2009

    [I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]
     
    I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it.
    Anyway, here are the mundane steps that I had to take to find what I [...]

    Best logo and packaging of 2008

    Thursday, January 1st, 2009

    Great work.
    TRUVIA

    The new economy will bring about death for mediocrity and birth for innovation

    Tuesday, December 9th, 2008

    That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die.
    I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, I [...]

    Joe vs. Joe

    Wednesday, October 22nd, 2008

    Blip.tv brings us this message for a chuckle.

    Thick as thieves

    Wednesday, October 15th, 2008

    Why is it that a lot of times you call a prospect and, after you point out a few overpayments, high fees, or other aggregious effort on the part of their current provider, they say “that’s alright”…?
    [taking out fear of change] It’s because as humans we allow a great deal for margin of error.  Have [...]

    Snaps are here

    Thursday, September 4th, 2008

    If you notice a new pop up on links, we just added Snaps by Bill Gross.  We hope you enjoy them.

    Great idea that I wished I’d thought of

    Tuesday, September 2nd, 2008

    Seth posts another blogger’s idea about how to make headway into media sales when you are a nobody. I think this is a BRILLIANT idea (emphasis on caps).  I am going to try it on two different projects that I mentor right now in CD’s and a children’s book.  Basically, if you’re selling a CD [...]

    Mugzy to the rescue

    Friday, July 11th, 2008

    Haven’t you always wished that Ralph Lauren would pay you for wearing that $400 shirt?
    Well, now some of that notion is going to be possible.  A bit in San Fran Mag tells all.  I think this looping of commerce and all the different marketing verticals is due.  One of the HH’s new business notions will [...]

    « Previous Entries