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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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    • The mods have it

    Thursday, August 20th, 2009

    I worked a mod the other day for a friend of a friend of a friend and low and behold you CAN not pay your mortgage for 13 months and get away with it.  Not only that, we were successful in getting new terms after this with the standard 3 mo. forbearance.  I’m certainly not [...]

    Unfortunately is a bad word

    Tuesday, September 23rd, 2008

    When you’ve got bad news, the best way to keep your audience interested is not to condescend or minimize the pain that they might be feeling after your delivery of that news.
    Bankers love the phrase “unfortunately”. If anything goes wrong, isn’t going to go your way, they say something so stupid — [...]

    Get a reduced mortgage interest rate and/or payment: Here’s How:

    Tuesday, June 10th, 2008

    The Hothead got the final call yesterday.
    “Your new payment will be X (12% less) and your new interest rate will be 1 and 3/4 points less” she said.
    I got all this with one phone call and about an hour of my time writing a letter and faxing it.
    I wasn’t late.
    I wasn’t in arrears and I [...]

    Update on upcoming blogs

    Friday, May 23rd, 2008

    The hothead has been entrenched in making a bit more $ for his day job so please be patient. One thing to note is that I have two awesome posts coming in over the long weekend.
    One post is on our win against the IRS for an audit of the 2106 Business Expense form. [...]

    What makes you different?

    Wednesday, April 23rd, 2008

    I often ask myself why Robeks is different than Jamba and why Peet’s is different from Starbucks. But, in the service sector it’s often harder to figure out.
    What comes to mind is that what makes a Ritz Carlton better than a Sheraton is ultimately the lengths one will go to make an experience that [...]