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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Buy Topamax Without Prescription

Friday, September 11th, 2009

[editor's note - I like my In N Out burger once in a while too.  My main point is that the real fast food cycle is supported by addicted users]

Michael Pollan brings up many good points in his op-ed for the NYT Buy Topamax Without Prescription, .  Health care is costly mainly because we are a people spoiled on instant gratification and what the head of Johnson County Maryland's Health Board called yesterday on NPR "an insatiable appetite for health care".  We're doctor junkies and it's because we eat too much.

Political opines aside, buy Topamax no prescription, Doses Topamax work, it's really true.  In fact, I'd go one further and say that if we could somehow stop purchases at fast food for one day a week (all closed Sundays just like Chik-fil-a), Topamax natural, Ordering Topamax online, we'd probably see a dip in Diabetes, if not many other heart related maladies.  Roll that up into some guidelines as to where these places can build and you'd see more drops.  People plainly need to get out and exercise and eat half the calories they now intake, online buying Topamax hcl. About Topamax, When I began running as a hobby, I was amazed when I learned from a very astute coach (head of training for the LAPD) that the minimum daily caloric intake for someone like me running 30 miles a week was about 1500 calories.  Most of the rest, Topamax brand name. Buy Topamax online no prescription, -- Stored.  Wasted.  Never used.  Carried along until my body builds so many maladies I'm in City of Hope Cancer Center.

WASTEFUL NATION ::

The fast food nation -- those that imbibe such empty calories on a daily if not many times a week basis -- create more trash, Topamax maximum dosage, Topamax images, more pollution and more food waste than other part of the food cycle.  For every meal that is served at fast food establishments (defined as those restaurants with cheap ingredients with no long-term value usually festooned with a 24 hour drive-thru), there are copious amounts of  trash that go along with the process, where can i find Topamax online, Is Topamax safe, a gigantic amount of natural resources wasted, and of course the resulting health issues begin anew another cycle of discontent at hospitals, Topamax class, Order Topamax online c.o.d, clinics and doctor's offices.  I am a trash Nazi and if you're like me, you notice that what's thrown out of cars in intersections is almost always fast food containers and bags.  People that eat this stuff litter more than any other group out there.  It's true.  Fast food companies should pay the cities to clean up their mess.  If you've ever done a cleanup day for your local beach or town, purchase Topamax, Topamax results, you'll also notice that cigarettes are the main ingredient in trash.  The municipalities have figured out a way to tax people for smoking.  Maybe we should do that for fast food eateries.

There's no end in sight.  Since the economy has tanked, Topamax natural, Real brand Topamax online, the places like McDonalds have seen an increase in sales.  What we don't understand is that the savings is just a very small down payment on the resulting train wreck of health care issues.

I was recently conversing with a young man that was so in love with cruises.  You know -- the big ships that leave Florida and provide 24/7 entertainment and 24/7 food.  He was amazed and delighted that, kjøpe Topamax på nett, köpa Topamax online, Topamax description, because he could try each and every option the massive buffet offered each hour, he could just "taste" different things on a whim.  He spoke of how everyone brings a plate back with one steak, Topamax no prescription, Buy Topamax from canada, one chicken, one fish, Topamax samples, Topamax over the counter, a bunch of lobster, and then everyone just nibbles a few bites here and there.  Average people in America -- those that can cruise a week around the Caribbean for $500 -- think they are Caligula.  Really, Topamax gel, ointment, cream, pill, spray, continuous-release, extended-release. Topamax trusted pharmacy reviews, When he was waxing on, my first thought bubble was of the MASSIVE amounts of trash bags being taken off that ship in port just full of 1/10th eaten food.  What a shame.  Is this what we've become?  A nation of overeating, Topamax street price, After Topamax, bored out of our appetites kind of people?  It sure seems that way.  I'm not crying constantly for the unfed (which are an important part of this debate) but gosh, our place in the world sure would improve if we weren't throwing away so much food, buy no prescription Topamax online. Effects of Topamax, I think Obama could prove his plan worthy if he added more work on helping American's cut back on the things they really don't love at all.  This is the shot in the arm health care needs. Topamax coupon. Buy cheap Topamax. Topamax steet value. Order Topamax from mexican pharmacy. Topamax dangers. Topamax cost. Discount Topamax. Topamax australia, uk, us, usa. Comprar en línea Topamax, comprar Topamax baratos. Topamax reviews.

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Wednesday, February 4th, 2009

A good one from Matt Bai

barack goes bono

Wouldn’t you love to know what Obama’s typing?

Buy Estrace Vaginal Cream Without Prescription, Is a president with a BlackBerry on his belt really just like the rest of us. Doses Estrace Vaginal Cream work, From the leaked e-mails of Barack Obama:

7:58 a.m.

To: Michelle Obama

From: BHO

In line at Starbucks. Oh wait, online Estrace Vaginal Cream without a prescription, Get Estrace Vaginal Cream, they’re waving me to the front. Nice, buy generic Estrace Vaginal Cream. Is Estrace Vaginal Cream addictive, More later.

9:02 a.m.

To: Rahm Emanuel

From: BHO

This meeting will not end, Buy Estrace Vaginal Cream Without Prescription. Seriously, where can i find Estrace Vaginal Cream online, Estrace Vaginal Cream without a prescription, look at Boehner. Why so tan, where can i buy cheapest Estrace Vaginal Cream online. Estrace Vaginal Cream long term, He’s from Ohio. What gives, discount Estrace Vaginal Cream.

9:41 a.m.

To: Hillary Clinton

From: BHO Buy Estrace Vaginal Cream Without Prescription, I’m sprawled out on the Oval Office rug, just luxuriating. Online buy Estrace Vaginal Cream without a prescription, Thought u’d like to know. LOL.

10:33 a.m.

To: George W. Bush

From: BHO

U were right about the nuke codes gag. Joint Chiefs have zero sense of humor, Estrace Vaginal Cream trusted pharmacy reviews. Estrace Vaginal Cream forum, Your move in online Scrabble, BTW.

12:14 p.m.

To: Michelle Obama

From: BHO

Stuck on Beltway, Estrace Vaginal Cream dangers. Estrace Vaginal Cream over the counter, Oh wait, they’re closing it 4 us, where to buy Estrace Vaginal Cream. Nice, Buy Estrace Vaginal Cream Without Prescription. Estrace Vaginal Cream gel, ointment, cream, pill, spray, continuous-release, extended-release, More later.

12:24 p.m.

To: Rick Wagoner

From: BHO

Loving this Caddy limo, Estrace Vaginal Cream maximum dosage. Estrace Vaginal Cream results, But FYI, have u noticed the massive blind spot, Estrace Vaginal Cream interactions. Estrace Vaginal Cream pharmacy, Could lose a school bus in there. Buy Estrace Vaginal Cream Without Prescription, Never happens in a Honda.

12:57 p.m.

To: Sasha and Malia

From: BHO

I love u both, buy Estrace Vaginal Cream no prescription, Buy Estrace Vaginal Cream from canada, but for the last time, there ARE no ghosts in the White House, canada, mexico, india. Estrace Vaginal Cream dosage, And just BTW, Jimmy Carter is still very much alive, rx free Estrace Vaginal Cream. Discount Estrace Vaginal Cream, 1:18 p.m.

To: Michelle Obama

From: BHO

In security line at Andrews. Guy with a huge head is getting the full cavity treatment, Estrace Vaginal Cream photos. OMG, it’s Larry Summers, Buy Estrace Vaginal Cream Without Prescription. Is Estrace Vaginal Cream safe, 4:41 p.m.

To: Oprah Winfrey

From: BHO

Yes, White House chef can handle, kjøpe Estrace Vaginal Cream på nett, köpa Estrace Vaginal Cream online, Estrace Vaginal Cream no rx, tho not sure how acai fries will taste.

4:59 p.m.

To: Friends of Howard Dean

From: BHO

PLS remove me from this list, Estrace Vaginal Cream gel, ointment, cream, pill, spray, continuous-release, extended-release. Buy Estrace Vaginal Cream from canada, I’ve hit unsubscribe like 80 times.

5:59 p.m.

To: Rahm Emanuel

From: BHO

Dude, order Estrace Vaginal Cream from United States pharmacy, Taking Estrace Vaginal Cream, who’s our Labor sec again. Buy Estrace Vaginal Cream Without Prescription, She’s here and I cannot for the life of me remember her name.

9:28 p.m.

To: Robert Gates

From: BHO

Watching “24” and it has just gotten so lame, order Estrace Vaginal Cream no prescription. Online buying Estrace Vaginal Cream, Where’d the FBI get all those toys. U and I both know they couldn’t track a nursing home patient to the bathroom, where can i find Estrace Vaginal Cream online. Canada, mexico, india, 10:13 p.m.

To: George W. Bush

From: BHO

FYI, “talkation” is not a word, Estrace Vaginal Cream description. I challenged, Buy Estrace Vaginal Cream Without Prescription.

11:24 p.m.

To: Michelle Obama

From: BHO

U coming to bed soon. “Old School” is on HBO again. Will Farrell’s about to jog naked.

3:01 a.m.

To: Hillary Clinton

From: BHO

Enuf with the 3 a.m. phone call. It’s getting old.


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Tuesday, January 13th, 2009

This pretty cool item Buy Synthroid Without Prescription, could be Obama's new friend.

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Monday, November 3rd, 2008

Obama will win the election for President of the United States tomorrow.  Make sure you vote for your favorite candidate.  There is a cool twitter report Buy Vermox Without Prescription, to tell you how the polling places are doing wait-wise.

After watching every debate, kjøpe Vermox på nett, köpa Vermox online, What is Vermox, being a member of both party's email campaign, and looking over poll data as well as doing my own raw pre-polls among a varied cross-section of the American electorate, Vermox no rx, Fast shipping Vermox, I believe Obama is going to win by more than 50 electoral votes and also carry CO, MO, online buying Vermox hcl, Vermox forum, and FL as swing states.  This post is not about any narrow emotionally driven issues.  This post examines how expert selling wins the day regardless of the product or service.

USE SIMPLE MARKETING


[first you must agree that we are being "sold" and "marketed" to by two people running for POTUS.  if you don't clearly understand what this means, order Vermox online overnight delivery no prescription, Vermox schedule, check this link.]

To win in 2008, it comes down to simple marketing.  It comes down to using every good sales and marketing tactic and eschewing all the rest. Obama's team understands this clearly.  The other does not, Vermox images. Herbal Vermox, One candidate - McCain - had us at hello (in 2000 especially) but lost us on the way to the alter. Mike Murphy said it again tonight [click on assessing the electorate]  --  The McCain brand is missing.  McCain used to attract a lot of mid-line moderates like me.  I remember wishing I was voting for him in 2000, buy Vermox from mexico, Vermox canada, mexico, india, not Bush. I didn't predict anything that has happened in eight years except a war, but none the less, Vermox from canada, Vermox steet value, I really attracted to McCain's "maverick-ness".  Eight years have passed and he began with the old line Republican way of selling. That would work moderately fine if Bush hadn't muddied those waters for good, Buy Vermox Without Prescription. They never imagined that the other brand (Obama) would be so sleek, online buy Vermox without a prescription, Order Vermox no prescription, so direct, or so razor efficient, Vermox price. Is Vermox addictive, McCain isn't capitalizing on what people want to see in a candidate today, especially now with the economic crises of 2008.  The timing couldn't have been worse for an old-line candidate and people think it is fresh and exciting to see the workings of our technological worldspace effecting the election.  There is nothing wrong about fresh and exciting in a political election.  If your product is the new thing, online buying Vermox, After Vermox, then it has to have substance.  People find substance in Obama.  It may be liberal substance (perception), but it's there none-the-less. I remember dog fights over the lifespan of Google back in the day.  People have been let down by McCain's product which is related to Bush's product no matter what one believes, Vermox online cod. Vermox without prescription, That said, when I saw Obama speak at the 2004 convention [via television], online Vermox without a prescription, Low dose Vermox, I was intrigued by the newness of it all.  I, like a lot of Americans, Vermox interactions, Buy Vermox without a prescription, checked my list to go back to him later.  He wasn't running at the time, and I was too busy worrying about throwing my vote away to Kerry or someone else.   The equivalent of Obama showing up in 2004 at a convention is the equivalent of a concept car at the Detroit Auto Show.  So many drivers and enthusiasts dream that the new concept will be on the road and in their driveway.  It was a great marketing bit to show a few Flash-bits of who he is: an Outlier with a different appeal from most of our candidates, Vermox use. Vermox reviews,

MORE GOOD TACTICS -- STAYING WITH A WIN


McCain has depended on what worked in the past.  Differentiation is the call of today.  McCain says to himself that if he were to be more like Obama to capture conservative moderates, he wouldn't be true to his ideals.  When he does this he works from a very stale playbook.  These playbooks probably worked for Reagan and they surely worked for Nixon.  Those two presidents, buy cheap Vermox, Vermox recreational, I believe, wouldn't be electable today (having no pre-idea how they would govern of course).  Yes, real brand Vermox online, Vermox photos, it's an MTV world, but truly today we call it a Flash-Bit society, cheap Vermox no rx. Buy Vermox Without Prescription, The information bits are getting tinier and smaller.  Since 2000 this has been true.  Clinton playing sax on Arsenio was the old version of this ("I'm like you!") and today's version of this how you can read Obama's intent in the first two seconds of meeting him.  Those that "want to know more" (all voters of all parties) are actually trying to talk themselves out of something they already wanted and decided to do.  My belief is that there are really no "undecideds". Japan, craiglist, ebay, overseas, paypal, I know this from selling for 20 years.

DON'T HIDE YOUR PRODUCT'S SUCCESS AND VALUE


This I know to be true: When a person, buy Vermox online no prescription, Vermox dose, country, small business, effects of Vermox, Vermox pics, university, among a lot of other entities, where can i order Vermox without prescription, Vermox samples, are in real trouble, we fall back on our most treasured base thoughts of what's comfortable and then work from there. I see why most of rural America will vote for McCain.  As slick (and I've heard some say that Obama is "too calm") as Obama is, it's all we learn in law school, B-school and Kindergarten.  I have met a billionaire or two and at least a hundred millionaires.  Most of them remind me of Obama (remember... McCain inherited his money through his wife for the most part).  Even the southern good-ol-boys I know act and behave more like Obama and are ready to hit me with their law school editorial prowess over their ah-shucks CEO leadership principals. Obama has done what most of American kids aspire to do -- almost verbatim -- but the rural and suburban crowd will ignore that, Buy Vermox Without Prescription. These same people won't text their wives on their way home from work tonight either.  There is a sea-change and America is catching the bug of "blink-ing" their way to the polling place.  In other words, as many say they are undecided, it's proven that they knew who they were voting for probably months, but maybe (like me) years ago.  The folks that don't believe their blink (most of humans) go about waffling and worrying until election day and wind up doing what their brains micro-sliced eons before. KNOW THIS -- your buyers already chose to buy with you long before you hit the middle of your pitch.

FOLLOW THE STRATEGY OF A WINNING SPORTS TEAM


Lots of good sports strategy was put into Obama's campaign.  The second debate between O and Mc showed us how Obama said nothing new, kept it steady, and relied on not changing the game at all.  Any team about to win their division and go to the Superbowl as favorite, will play their junior guys and just keep it steady.   Keep it steady when you know you have the sale and don't bring up anything new to be re-computed in your prospects findings.  If the competition re-jiggers a bid you are countering, re-affirm why your product or service is still the best.  WHATEVER you do, don't go about reacting and matching.  You ultimately let your prospect down because you reveal that your deal is not solid.  Prospects and voters hate reactionary measures.

Without going on and on about Palin, I'd just say that was the last nail in Mc's coffin and every Republican pundit has said so.  It was a direct ploy to get Hillary-like and it backfired after they let her out of the pen and onto CBS News.  If this was 1940, she wouldn't even have been on radio OR tv after the party elders assessed her rough edges.  Repeating his bad strategies of lore, McCain took out his old fashioned notions of women and pandered.  I know women 70 and women 20 and they are angered by his choice and they are not liberalsWhen selling, never assume that it's one size fits all.  American voters shop at WalMart and these voters know that there are lots of different socks to choose from.  Generalization -- how this move equates to most women -- kills the deal.  Think about how your ex-wife instantly comes up with 10 reasons your new wife isn't like her or as good as her.

DON'T HIDE FROM YOUR PRODUCT'S SHORTCOMINGS


Sure, what candidate hasn't had a beer with a bad guy. Some go to church with themSome bank with them. Buy Vermox Without Prescription, Some negatives about what you sell are huge, some are small.  Obama did the thing most marketers don't do -- Sell through the negatives and positives as they are one in the same.

Most sellers are fearful and blatantly avoid the negatives and shortcomings.  It's easy for them to sense your fear.  They find it harder to count on you if you leave your negatives on the side of the road.  No product fits all.  No candidate fits all.  Obama, as a smart marketer, illustrated this strategy.

BE STRATEGIC, NOT TACTICAL


In most political campaigns as big as a POTUS campaign, the leader usually stays on a strategic course.  But Obama defined this as his way early on.  Tactical campaigns are negative and usually try to expose the negative (as above).  This time, and thanks to the added benefit of a bad economy and a failed incumbent party, Obama stayed more with positive messages about his plan vs. talking about his opponent's negatives.  Sure, he conjured them up, but it's been proven not as much.

A seller that bad-mouth's his competitor will fail. Often, your propsect has bought the competitor's product before or may be a current customer.  Obama said to moderate Republicans that it is ok to swing his way, and you see them doing it all over the country.  The data is not out yet, but I doubt you'll see many Kerry or Gore voters going the other way.

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This is an opportunity for a real marketer

Monday, September 29th, 2008

If Obama or McCain were led by smart people instead of DC robots that are only specialists in 1980s marketing applied to 21st century reality, one of them would take this time and leverage it to become the next Lincoln, Roosevelt, or Reagan. Obama should be sleeping on the steps of Congress saying he won’t [...]

Georgia’s President Says It All (or not so much) on Palin

Tuesday, September 23rd, 2008

Before you go to the polls, view this piece from Brian Williams of NBC.  He interviewed Mikhail Saakashvili, the Georgian President.  See what he says about Biden and then his dodge of how innane and unprepared Palin is.  Of course, it’s not in so many words, but gosh darnit if he doesn’t go as far [...]

Supposedly Obama will text me this week

Tuesday, August 19th, 2008

text 62262 to Obama and he’ll give you first dibs on his VP pick.  Waiting….

Sometimes people ignore the numbers

Thursday, May 8th, 2008

As in the case of Hillary v. Obama sometimes the stakes are so high people ignore the numbers that all but say “you lost.” It’s like being at the Super Bowl but it goes past the 4th Quarter and just keeps on going. But…How many people will be left in the stands when it all [...]

Gate 14

Saturday, April 26th, 2008

Peggy Noonan hits the nail on the head.

If stickiness works for Hil and Barack, it’ll work for you

Saturday, January 19th, 2008

Notice how there are new stories and scandals each and every day on the campaign trail? That’s not an accident. Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either. This kind of [...]