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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • The Cloud

    airlines airports bad business banking banks California cancer charity coffee Coldplay credit dying Food good food good marketing groceries hillary IRS leaving the big job life Love marketing marketing a new business mccain Money mortgage music new companies obama Palin parking politics prospects restaurants sales Sales Acumen service Starbucks starting anew in work Tech travel TSA web welcome signs World Travels

  • Fat content in America is the real health care debate

    Friday, September 11th, 2009

    [editor's note - I like my In N Out burger once in a while too.  My main point is that the real fast food cycle is supported by addicted users]
    Michael Pollan brings up many good points in his op-ed for the NYT.  Health care is costly mainly because we are a people spoiled on instant [...]

    Texter in chief

    Wednesday, February 4th, 2009

    A good one from Matt Bai

    Wouldn’t you love to know what Obama’s typing?

    Is a president with a BlackBerry on his belt really just like the rest of us? From the leaked e-mails of Barack Obama:
    7:58 a.m.
    To: Michelle Obama
    From: BHO
    In line at Starbucks. Oh wait, they’re waving me to the front. Nice. More later.
    9:02 a.m.
    To: Rahm Emanuel
    From: BHO
    This meeting will not [...]

    Obama’s New Cellphone

    Tuesday, January 13th, 2009

    This pretty cool item could be Obama’s new friend.
    The company needs a hollywood version of the promo film but maybe Obama can help sales.

    Marketing and Sales 101: Why Obama Will Win – Obama as a product

    Monday, November 3rd, 2008

    Obama will win the election for President of the United States tomorrow.  Make sure you vote for your favorite candidate.  There is a cool twitter report to tell you how the polling places are doing wait-wise.
    After watching every debate, being a member of both party’s email campaign, and looking over poll data as well as [...]

    This is an opportunity for a real marketer

    Monday, September 29th, 2008

    If Obama or McCain were led by smart people instead of DC robots that are only specialists in 1980s marketing applied to 21st century reality, one of them would take this time and leverage it to become the next Lincoln, Roosevelt, or Reagan.
    Obama should be sleeping on the steps of Congress saying he won’t leave [...]

    Georgia’s President Says It All (or not so much) on Palin

    Tuesday, September 23rd, 2008

    Before you go to the polls, view this piece from Brian Williams of NBC.  He interviewed Mikhail Saakashvili, the Georgian President.  See what he says about Biden and then his dodge of how innane and unprepared Palin is.  Of course, it’s not in so many words, but gosh darnit if he doesn’t go as far [...]

    Supposedly Obama will text me this week

    Tuesday, August 19th, 2008

    text 62262 to Obama and he’ll give you first dibs on his VP pick.  Waiting….

    Sometimes people ignore the numbers

    Thursday, May 8th, 2008

    As in the case of Hillary v. Obama sometimes the stakes are so high people ignore the numbers that all but say “you lost.” It’s like being at the Super Bowl but it goes past the 4th Quarter and just keeps on going.
    But…How many people will be left in the stands when it all [...]

    Gate 14

    Saturday, April 26th, 2008

    Peggy Noonan hits the nail on the head.

    If stickiness works for Hil and Barack, it’ll work for you

    Saturday, January 19th, 2008

    Notice how there are new stories and scandals each and every day on the campaign trail?
    That’s not an accident.
    Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either.
    This kind of strategy can work [...]