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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Mississippi State Hispanic Opinion Survey

Tuesday, March 3rd, 2009

I just got a call from a nice lady in Starkville, MS.  She was at the University of Mississippi.  They are doing a survey that asks questions about Americans and their love of (or not of) Hispanics.  The survey lasted 15 minutes.  A lot longer than you would have held on.  I was about to [...]

Marketing and Sales 101: Why Obama Will Win – Obama as a product

Monday, November 3rd, 2008

Obama will win the election for President of the United States tomorrow.  Make sure you vote for your favorite candidate.  There is a cool twitter report to tell you how the polling places are doing wait-wise. After watching every debate, being a member of both party’s email campaign, and looking over poll data as well [...]

This is an opportunity for a real marketer

Monday, September 29th, 2008

If Obama or McCain were led by smart people instead of DC robots that are only specialists in 1980s marketing applied to 21st century reality, one of them would take this time and leverage it to become the next Lincoln, Roosevelt, or Reagan. Obama should be sleeping on the steps of Congress saying he won’t [...]

The debacle is far from over

Monday, September 29th, 2008

Tomorrow, the next steps of the financial crises will integrate into the rest of the world’s financial markets.  By Wednesday or Thursday, the HH predicts we won’t be able to save it with 100% of votes in Congress.  I am predicting a big letdown on the behalf of all Americans and a crises that may [...]

Sometimes people ignore the numbers

Thursday, May 8th, 2008

As in the case of Hillary v. Obama sometimes the stakes are so high people ignore the numbers that all but say “you lost.” It’s like being at the Super Bowl but it goes past the 4th Quarter and just keeps on going. But…How many people will be left in the stands when it all [...]

Gate 14

Saturday, April 26th, 2008

Peggy Noonan hits the nail on the head.

If stickiness works for Hil and Barack, it’ll work for you

Saturday, January 19th, 2008

Notice how there are new stories and scandals each and every day on the campaign trail? That’s not an accident. Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either. This kind of [...]