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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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There’s a thing about that Palin clothing “scandal”…

Thursday, October 23rd, 2008

In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news. My upcoming [...]

Do you listen to all layers of sound?

Sunday, October 5th, 2008

I was at the grocery store today and as I contemplated which bacon to buy (it turned out awful), I noticed as I often do, that there were three or four levels of sound coming at me. The musak was soft rocking me.  The old refrigerator unit was humming.  People were talking at the front [...]

The weak sellers die in these times

Tuesday, September 30th, 2008

Red Sox Mike reminded me that if you can’t sell in these times, you can’t sell at all.  I had a bad Sept. myself but I don’t have any excuses either. Using the elements of fear and being left out, one can make things happen today on a big sale.  After all, there are reasons [...]