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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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    • There’s a thing about that Palin clothing “scandal”…

    Thursday, October 23rd, 2008

    In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news.
    My upcoming post [...]

    Do you listen to all layers of sound?

    Sunday, October 5th, 2008

    I was at the grocery store today and as I contemplated which bacon to buy (it turned out awful), I noticed as I often do, that there were three or four levels of sound coming at me.
    The musak was soft rocking me.  The old refrigerator unit was humming.  People were talking at the front of [...]

    The weak sellers die in these times

    Tuesday, September 30th, 2008

    Red Sox Mike reminded me that if you can’t sell in these times, you can’t sell at all.  I had a bad Sept. myself but I don’t have any excuses either.
    Using the elements of fear and being left out, one can make things happen today on a big sale.  After all, there are reasons to [...]