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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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« Previous Entries

There’s life for sellers

Friday, October 9th, 2009

Seth’s good post reminds us sellers that we’ll always be valuable. Good weekend to you.

Sales is a lot about organization…

Monday, August 3rd, 2009

… especially as it relates to your prospect. I’ve been chasing sales all month pretty hard and the ones that didn’t stick really came down to organization.  It’s silly that this one premise is a road block but it really is. The calls I make as a cold-caller are always about trying to find the [...]

No One Cares About You

Friday, July 31st, 2009

True. Seth hits it on the mark.

Sales as a professional profession

Monday, April 27th, 2009

Great piece sent over by @bcbcbc today from the New York Times and Ben Stein on salespeople and their craft. Agree all around. Sales guys rule. We’ve always known we’re in the catbird seat. We suffer the pain for a company in wait.  We live the crush of a never-ending sales cycle that basically ends [...]

3/50 Project

Saturday, April 11th, 2009

Seth tells us about a great new effort by a Minnesota businesswoman to save Main Street.  Very cool.

Fresh & Easy Reneges on It’s Coupon Program

Thursday, February 12th, 2009

Many of you know my love for good companies, good service and an overall new and useful take on something old and tired. Grocery stores fit this model. I shop almost daily for this household’s groceries and I can easily tell you how much a certain family staple costs at each store. I scan each [...]

Coldplay Rules and Don Draper’s Marketing Prowess

Monday, February 9th, 2009

If you saw the 60 minutes piece on the HH’s favorite band Coldplay, you saw a closeup of their band “rules” – or at least the rules to album making sanity for a giant band.  Judging by the drek of The Fray’s new one (and 16 tracks to boot), they don’t have any rules. There’s [...]

Search and Destroy

Friday, January 23rd, 2009

[I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]   I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it. Anyway, here are the mundane steps that I had to take to [...]

The new economy will bring about death for mediocrity and birth for innovation

Tuesday, December 9th, 2008

That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die. I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, [...]

It’s all in the way you say it

Monday, October 20th, 2008

If a server takes your check payment and says “i’ll bring back your change” [I don't expect any payment] vs. “do you want change?” [what are you paying me?] it’s a completely different conversation. When selling make sure you always are cognizant of your buyer/seller relationship and never assume you have anything in the bag.

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