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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Hothead Review — Coldplay Viva La Vida

Wednesday, June 18th, 2008

Coldplay’s best. Always a new plateau.

There’s always room for confusion

Tuesday, June 17th, 2008

Is there room for confusion in what you say or sell to  your customers? Seth posted about the Chubb fear letter and I posted about the Chubb fire protection.  I emailed with Seth and tried to defend Chubb, but he wasn’t having it. This past weekend I went to dinner with some captains of industry.  [...]

Just communicate

Friday, May 23rd, 2008

I see a lot of things fall apart by virtue of no communication.  I see friends break up with loved ones.  I see business partnerships go awry for same. Last week we finished an A/C install at our house.  Never had it.  Glad we do. The company is a well known outfit in our town [...]

Winning gets down to trying harder

Friday, May 23rd, 2008

I was noticing the difference between three pizza purveyors last night. All families I know have their favorite. Some of us go to the local “Lenny” or “Vinny” and get a great pie. But, if we are just considering the 3 national brands of Dominos, Pizza Hut and Papa Johns and we take out the [...]

Sometimes people ignore the numbers

Thursday, May 8th, 2008

As in the case of Hillary v. Obama sometimes the stakes are so high people ignore the numbers that all but say “you lost.” It’s like being at the Super Bowl but it goes past the 4th Quarter and just keeps on going. But…How many people will be left in the stands when it all [...]

Hotels with courage

Thursday, May 1st, 2008

This piece from FastCompany is very interesting in that Starwood threw out the old line marketing ideas of focus groups and actually decided to use an art gallery twist that took the mundane hotel visit and made it memorable –as it should be.  This was done for the Le Meridien chain.  Can’t wait until Holiday Inn figures [...]

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