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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • The Cloud

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    • Chipotle’s new online ordering falls short

    Saturday, April 4th, 2009

    I ordered last night from Chipotle’s new online ordering system.  We love their food.  It’s always good. Simple, but good.  It’s a nice respite from the usual Friday night Mexican restaurant fare.  No margies though.
    I ordered online by going through a simple interface that let me name each order for the appropriate person. I don’t [...]

    Just communicate

    Friday, May 23rd, 2008

    I see a lot of things fall apart by virtue of no communication.  I see friends break up with loved ones.  I see business partnerships go awry for same.
    Last week we finished an A/C install at our house.  Never had it.  Glad we do.
    The company is a well known outfit in our town that has [...]