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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • The Cloud

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  • The check biz

    Check Guarantee (my day job, if you will) is better defined by the Wiki I wrote last fall. Here it is.

    In this space, I will address those issues that are near and dear to us in the merchant services industry. While check guarantee is only an adjunct to the entire business of payment-taking, it plays an important role in a very niche pocket of the auto and building materials industries.

    I stumbled into it in 2002, but have had success in helping companies large and small mitigate risk that the little ol’ paper check presents for my customers.

    Let’s talk….